{"id":58742,"date":"2025-03-27T21:22:28","date_gmt":"2025-03-27T18:22:28","guid":{"rendered":"http:\/\/oneu.edu.ua\/golovna\/%d0%bc%d0%b0%d0%b3%d1%96%d1%81%d1%82%d1%80\/"},"modified":"2025-05-30T12:46:27","modified_gmt":"2025-05-30T09:46:27","slug":"magistr-menedzhment-organizatsii","status":"publish","type":"page","link":"http:\/\/oneu.edu.ua\/en\/golovna\/magistr-menedzhment-organizatsii\/","title":{"rendered":"Department of Marketing and International Logistics"},"content":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_tta_tabs][vc_tta_section title=&#8221;About the department&#8221; tab_id=&#8221;1738745173835-7ff77b04-fb46&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;57087&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<span style=\"font-weight: 400;\"><strong>Saensus<\/strong><br \/>\n<strong>Mariya Anatoliivna<\/strong><br \/>\nHead of\u00a0Department<br \/>\nDoctor of\u00a0Economics, Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]The Department of\u00a0Marketing and Logistics is\u00a0a\u00a0leading department of\u00a0the Odesa National Economic University, specializing in\u00a0training highly qualified professionals in\u00a0marketing and logistics.<br \/>\nThe history of\u00a0the Department of\u00a0Marketing dates back to\u00a01975 when, as\u00a0a\u00a0result of\u00a0the reorganization of\u00a0the Department of\u00a0Economics of\u00a0Material and Technical Supply and Technology of\u00a0Key Industrial Sectors, the Department of\u00a0Economics and Organization of\u00a0Material and Technical Supply was established. Over time, the department underwent several name changes, and on\u00a0June 12, 2003, it\u00a0became the Department of\u00a0Marketing.<br \/>\nThis name remained until 2019, when it\u00a0was renamed the Department of\u00a0Marketing and International Logistics.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Specializations and Academic Levels<br \/>\n&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The Department of Marketing and International Logistics, within the framework of the specialty 075 \u201cMarketing,\u201d offers admission and training for students in the following educational programs (EP):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Junior Bachelor<\/b><span style=\"font-weight: 400;\">\u00a0(EP \u201cMarketing\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bachelor<\/b><span style=\"font-weight: 400;\">\u00a0(EP \u201cMarketing and International Logistics\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Master<\/b><span style=\"font-weight: 400;\">\u00a0(EP \u201cMarketing and International Logistics\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Doctor of Philosophy (PhD)<\/b><span style=\"font-weight: 400;\">\u00a0(educational and research program \u201cMarketing\u201d)<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Career Prospects<\/p>\n<p>&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<span style=\"font-weight: 400;\">Examples of positions available to graduates with a degree in specialty 075\u00abMarketing\u00bb:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Analyst<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing Research Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internet Marketer (SMM, SEO)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Event Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PR Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">BTL Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trade Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logistician in transport and international trade departments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Export Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Import Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">International Freight Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transport and Freight Forwarding Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finished Goods Warehouse Manager<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head of Logistics Department<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Head of a Logistics Company Division or Transport and Logistics Center and many others.<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Partners<\/p>\n<p>&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57455&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Aberystwyth University<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57443&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Free international university of Moldova<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57435&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Technical university of Moldova<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57436&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Business Systems 2018 LLC. Software Services<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57437&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Kaspian University<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57439&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Salahaddin University\u00a0\u2014 ERBIL<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57440&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Odessa Regional Employment Center<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57441&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Harbin Engineering University, PRC, Harbin<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57442&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The University of Romania<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57433&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">International Blue Crescent Relief and Development Foundation \u2013 IBC<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57454&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Ernst &amp; Young LLC. Tax and Accounting Services<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57444&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">University of Lleida. University of Catalonia, Spain<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57445&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Academy of Economic Studies. University of Moldova<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57446&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Peoples&#8217; Friendship University named after Academician A. Kuatbekov. University of Kazakhstan<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57447&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Cahul State university Bogdan Petriceicu Hasdeu. University of Moldova<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57448&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Department of Education of Bolgrad City Council, Odessa Region<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57449&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Moldova State university. University of Moldova<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57450&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Hochschule Worms University of Applied Sciences. University in Germany<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57451&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Paritet LLC. Construction company<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57466&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Center for Project Initiatives &#8220;Direct&#8221;. Civil organization<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57485&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">LLC &#8220;Telekart-Prylad&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57484&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">LLC &#8220;SILPO-FOOD&#8221;<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57923&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">University of Bremen, Germany<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57924&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">PJSC \u201cIllichivskzovnishtrans\u201d<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;58082&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">State University of Intellectual Technologies and Communications (DUITZ)<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;58233&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">PROFI PRODUCT LLC<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;Department staff &#8221; tab_id=&#8221;1738745173845-c0b354fa-80a7&#8243;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Qualitative composition of scientific and pedagogical staff of the Graduate Department of Marketing and International Logistics<br \/>\n&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; link=&#8221;url:https%3A%2F%2Fdocs.google.com%2Fdocument%2Fd%2F1VMuKdFC9k0VfpFlyADDV6Raf1B9ixoZq%2Fedit|||&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57087&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/sayensus-mariya-anatoliyivna\/\"><strong>Maria Saiensus<\/strong><\/a><br \/>\nDoctor of\u00a0Economics,<br \/>\nProfessor[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57020&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/kovalov-anatoliy-ivanovich\/\"><strong>Anatoly Kovalev<\/strong><\/a><br \/>\nDoctor of\u00a0Economics,<br \/>\nProfessor[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57018&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/striy-lyubov-oleksiyivna\/\"><strong>Lyubov Striy<\/strong><\/a><br \/>\nDoctor of\u00a0Economics,<br \/>\nProfessor[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57019&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/andreychenko-andriy-vadimovich\/\"><strong>Andrii Andreichenko<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Doctor of Economics,<\/span><br \/>\n<span style=\"font-weight: 400;\">Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57021&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/poznanska-inna-volodimirivna\/\"><strong>Inna Poznanska<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Doctor of Economics<\/span><br \/>\n<span style=\"font-weight: 400;\">Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57022&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/bespalov-volodimir-mihaylovich\/\"><strong>Volodymyr Bespalov<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic<\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences,\u00a0<\/span><span style=\"font-weight: 400;\">Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57023&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/bondarenko-olena-mihaylivna\/\"><strong>Olena Bondarenko<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Philological<\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences,\u00a0<\/span><span style=\"font-weight: 400;\">Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57016&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/vasilchenko-kirilo-gennadiyovich\/\"><strong>Vasylchenko\u00a0 Kyrylo<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic<\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences,\u00a0<\/span><span style=\"font-weight: 400;\">Senior Lecturer<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57039&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/gubernik-arkadiy-oleksiyovich\/\"><strong>Arkadiy Gubernyk<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences,\u00a0<\/span><span style=\"font-weight: 400;\">Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57025&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/zharska-irina-oleksandrivna\/\"><strong>Iryna Zharska<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic<\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;37310&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/zelenyanska-natalya-mikolayivna\/\"><strong>Natalia Zelen\u0456anska<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Doctor of Agricultural <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57026&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/kocheviy-maksim-mikolayovich\/\"><strong>Maxym Kochevoi<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor\u00a0\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;40635&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/kundilovska-tetyana-anatoliyivna\/\"><strong>Tetyana Kundilovska<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Technical<\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57027&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/obnyavko-oleksandr-valentinovich\/\"><strong>Oleksandr Obniavko<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57154&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/salo-yana-viktorivna\/\"><strong>Yana Salo<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57029&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/tarasova-kristina-igorivna\/\"><strong>Krystyna Tarasova<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;48730&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/dubovik-olga-yuhimivna\/\"><strong>Olga Dubovyk<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57032&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/iorgachova-mariya-ivanivna\/\"><strong>Maria Iorgachova<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57035&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/nyecheva-natalya-valeriyivna\/\"><strong>Natalia Niecheva<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57033&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/shikina-olga-volodimirivna\/\"><strong>Olga Shykina<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">Candidate of Economic <\/span><br \/>\n<span style=\"font-weight: 400;\">Sciences, Associate Professor<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57163&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/kravets-dar-ya-dmitrivna-2\/\"><strong>Daria Kravets<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">phd, lecturer<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57153&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/nosachenko-oleksandr-anatoliyovich-nosachenko-oleksandr\/\"><strong>Oleksandr Nosachenko<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">phd, senior lecturer<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57164&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/polyanska-olga-yevgeniyivna\/\"><strong>Olga Polyanska<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">senior lecturer\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57043&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/berber-anastasiya-igorivna\/\"><strong>Anastasiya Berber<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">lecturer<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57044&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/novak-anna-v-yacheslavivna\/\"><strong>Hanna Novak<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">lecturer<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57045&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<strong>Iryna Tishchenko<\/strong><br \/>\n<span style=\"font-weight: 400;\">lecturer<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;52416&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<strong>Victoria Sokolova<\/strong><br \/>\n<span style=\"font-weight: 400;\">senior laboratory assistant\u00a0<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57165&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/gotsulyak-oleksandra-vitaliyivna\/\"><strong>Sheremeta Oleksandra<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">senior lecturer<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57538&#8243; img_size=&#8221;150*188&#8243;][vc_column_text]<a href=\"http:\/\/oneu.edu.ua\/banket-nataliya-viktorivna\/\"><strong>Natalia Banket<\/strong><\/a><br \/>\n<span style=\"font-weight: 400;\">lecturer<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;For applicants &#8221; tab_id=&#8221;1738746137528-569f23a0-27a2&#8243;][vc_row_inner][vc_column_inner][vc_custom_heading text=&#8221;Specialty 075 \u00abMarketing\u00bb&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<span style=\"font-weight: 400;\">The essence of marketing as a business philosophy involves focusing on satisfying consumer needs as the primary way to achieve goals related to profit, market expansion, and enterprise development. On the other hand, marketing is an activity aimed at providing information to support managerial decisions and performing specific tasks related to product management, pricing, distribution, and promotion.<\/span><\/p>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;The Department of Marketing and International Logistics at ONEU offers admission to the following educational programs within the specialty 075 \u00abMarketing\u00bb:&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<\/p>\n<ul>\n<li><strong>Junior Bachelor<\/strong> (EP\u00a0\u00abMarketing\u00bb)\u00a0\u2014 2 years;<\/li>\n<li><strong>Bachelor<\/strong> (EP\u00a0\u00abMarketing and International Logistics\u00bb)\u00a0\u2014 4 years;<\/li>\n<li><strong>Master<\/strong> (EP\u00a0\u00abMarketing and International Logistics\u00bb)\u00a0\u2014 1 year and 4 months;<\/li>\n<li><strong>Doctor of\u00a0Philosophy (PhD)<\/strong> (Educational and Research Program \u00abMarketing\u00bb)\u00a0\u2014 4 years.<br \/>\nStudying under the Department of\u00a0Marketing and International Logistics educational programs at\u00a0ONEU in\u00a0the speciality 075 \u00abMarketing\u00bb provides students with a\u00a0competitive profession that opens vast opportunities for rapid career growth both in\u00a0Ukraine and internationally.<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_custom_heading text=&#8221;Educational Program \u00abMarketing\u00bb (Junior Bachelor)&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<b>Education Level:<\/b><span style=\"font-weight: 400;\">\u00a0Initial Level (Short Cycle) of Higher Education<\/span><br \/>\n<b>Degree:<\/b><span style=\"font-weight: 400;\">\u00a0Junior Bachelor<\/span><br \/>\n<b>Qualification:<\/b><span style=\"font-weight: 400;\">\u00a0Junior Bachelor in Marketing<\/span><br \/>\n<b>Duration and Requirements:<\/b><span style=\"font-weight: 400;\">\u00a02 years (based on complete general secondary education)<\/span><br \/>\n<span style=\"font-weight: 400;\">This program equips students with the fundamental knowledge and skills for marketing activities. It develops the ability to solve complex, specialized tasks and practical problems in the marketing field, requiring the application of economic theories and methods while navigating the complexities and uncertainties of the professional environment.<\/span>[\/vc_column_text][vc_column_text]<strong>Advantages of\u00a0Studying under the Educational Program \u00abMarketing\u00bb (Junior Bachelor):<\/strong><br \/>\n<b>Two years of engaging studies<\/b><span style=\"font-weight: 400;\">\u00a0with the opportunity to choose courses based on your interests and talents.<\/span><br \/>\n<b>Obtaining an initial level of higher education<\/b><span style=\"font-weight: 400;\">\u00a0in a specialized economic university.<\/span><br \/>\n<b>Opportunities for further education<\/b><span style=\"font-weight: 400;\">\u00a0to obtain a Bachelor\u2019s and Master\u2019s degree within the same university.<\/span>[\/vc_column_text][vc_single_image image=&#8221;55032&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_custom_heading text=&#8221;Educational Program \u00abMarketing and International Logistics\u00bb (Bachelor)&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<strong>Education Level:<\/strong> First Level (Full Cycle) of\u00a0Higher Education<br \/>\n<strong>Degree:<\/strong> Bachelor<br \/>\n<strong>Qualification:<\/strong> Bachelor in\u00a0Marketing and International Logistics<br \/>\n<strong>Duration and Requirements:<\/strong> 4 years (based on\u00a0complete general secondary education)<br \/>\nThe \u00abMarketing and International Logistics\u00bb program at\u00a0ONEU provides students with a\u00a0strong foundation in\u00a0marketing and logistics and practical skills essential for success in\u00a0these fields. The main areas of\u00a0training include market research, the development of\u00a0marketing strategies, international marketing, and applying digital technologies for data analysis.<br \/>\nThe program equips students with the ability to\u00a0address complex tasks in\u00a0marketing and logistics. It\u00a0provides practical knowledge in\u00a0organizing international supply chains, optimizing logistics processes, and improving customer service.<br \/>\nThe program incorporates hands-on training and opportunities for certification, enhancing graduates\u2019 employability in\u00a0a\u00a0competitive job market.[\/vc_column_text][vc_column_text]<strong>Advantages of\u00a0the Educational Program \u00abMarketing and International Logistics\u00bb (Bachelor\u2019s Level):<\/strong><\/p>\n<p>\u2014\u00a0A\u00a0modern, practice-oriented program that integrates marketing and international logistics skills, combining theoretical foundations with practical case studies.<br \/>\n\u2014\u00a0A\u00a0curriculum tailored to\u00a0meet international market demands, opening career opportunities in\u00a0Ukraine and abroad in\u00a0marketing, logistics, and supply chain management.<br \/>\n\u2014\u00a0Employment prospects in\u00a0various economic sectors, including trade, manufacturing, logistics, international companies, and government institutions.<br \/>\n\u2014\u00a0Interactive learning with experienced faculty from the Department of\u00a0Marketing and International Logistics, who have practical business experience and maintain active collaboration with the industry.<br \/>\n\u2014\u00a0Opportunities to\u00a0combine studies with practical work, including internships at\u00a0partner companies, providing valuable hands-on experience.<br \/>\n\u2014\u00a0Participation in\u00a0international projects, exchanges with international students, and academic mobility programs.<br \/>\n\u2014\u00a0Four years of\u00a0engaging education with the flexibility to\u00a0choose courses that match personal interests and talents.<br \/>\n\u2014\u00a0The ability to\u00a0combine studies with work through individualized schedules starting the first year.<br \/>\n\u2014\u00a0Active student life, mentorship from faculty, support from student self-governance, and involvement in\u00a0exciting events to\u00a0develop leadership and teamwork skills.[\/vc_column_text][vc_single_image image=&#8221;55034&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_custom_heading text=&#8221;Educational Program \u00abMarketing and International Logistics\u00bb (Master\u2019s Level)&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<strong>Education Level:<\/strong> Second Level (Full Cycle) of\u00a0Higher Education<br \/>\n<strong>Degree:<\/strong> Master<br \/>\n<strong>Qualification:<\/strong> Master in\u00a0Marketing<br \/>\n<strong>Duration and Requirements:<\/strong> 1 year and 4 months (based on\u00a0a\u00a0first-level higher education degree, a\u00a0Specialist qualification, or\u00a0a\u00a0Master\u2019s degree in\u00a0another specialty)<br \/>\nThe program is\u00a0designed to\u00a0provide in-depth knowledge and practical skills in\u00a0managing marketing and logistics activities within organizations. It\u00a0emphasizes the active use of\u00a0modern information and communication technologies. Students acquire theoretical knowledge and practical skills for modern marketing and international logistics decision-making methods in\u00a0a\u00a0dynamic business environment.<br \/>\nThis program focuses on\u00a0specialized training of\u00a0marketers with innovative thinking who are proactive and adaptable to\u00a0modern business environments. It\u00a0also develops the ability to\u00a0generate new ideas and implement innovative strategic decisions.<br \/>\nThe program incorporates a\u00a0wide range of\u00a0training and interactive practical methods and offers certification opportunities to\u00a0enhance graduates\u2019 competitiveness and increase their demand in\u00a0the job market.[\/vc_column_text][vc_column_text]<strong>Advantages of\u00a0the Educational Program \u00abMarketing and International Logistics\u00bb (Master\u2019s Level):<\/strong><\/p>\n<p>\u2014\u00a0A\u00a0modern, applied program that comprehensively covers all aspects of\u00a0marketing activities and international logistics, including branding, strategic marketing, and supply chain management.<br \/>\n\u2014\u00a0Opportunities to\u00a0gain in-depth knowledge in\u00a0marketing and logistics management, focusing on\u00a0market analysis, risk management, and business process optimization.<br \/>\n\u2014\u00a0Program graduates are highly employable due to\u00a0comprehensive training, offering career prospects in\u00a0commercial organizations, government institutions, and research centers.<br \/>\n\u2014\u00a0Learning with modern digital tools, marketing and logistics software, and interactive methods such as\u00a0case studies, business games, and project work.<br \/>\n\u2014\u00a0Access to\u00a0academic mobility programs like Erasmus+ and other international projects, providing professional experience and opportunities to\u00a0study abroad.<br \/>\n\u2014\u00a0Participation in\u00a0real projects and research under the guidance of\u00a0experienced faculty with practical expertise in\u00a0marketing and logistics.<br \/>\n\u2014\u00a0Active student life, mentorship from faculty, support from student self-governance, and participation in\u00a0activities to\u00a0develop leadership and communication skills.[\/vc_column_text][vc_single_image image=&#8221;55035&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_custom_heading text=&#8221;Educational and Research Program \u00abMarketing\u00bb (PhD)&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<strong>Education Level:<\/strong> Third (Educational and Research) Level<br \/>\n<strong>Degree:<\/strong> Doctor of\u00a0Philosophy<br \/>\n<strong>Qualification:<\/strong> Doctor of\u00a0Philosophy in\u00a0Marketing<br \/>\n<strong>Duration and Requirements:<\/strong> 4 years (based on\u00a0a\u00a0Master\u2019s degree or\u00a0a\u00a0Specialist qualification)<br \/>\n<strong>Description:<\/strong><br \/>\nThis program focuses on\u00a0educational, research, and theoretical-applied aspects of\u00a0marketing. It\u00a0enables doctoral students to\u00a0independently choose a\u00a0set of\u00a0professional disciplines aligned with the direction of\u00a0their dissertation research.<br \/>\nPedagogical practice is\u00a0integral to\u00a0the program, equipping future Doctors of\u00a0Philosophy with practical teaching skills necessary for delivering specialized courses at\u00a0higher education institutions. Combining pedagogical practice with research components fosters analytical and teaching competencies among doctoral students.<br \/>\n<em>Advantages of\u00a0the PhD Program in\u00a0Marketing:<\/em><br \/>\n&#8211; Four years of\u00a0study with the flexibility to\u00a0select courses based on\u00a0personal interests and preferences.<br \/>\n&#8211; The ability to\u00a0combine study with work through an\u00a0individualized schedule.<br \/>\n&#8211; A\u00a0study load of\u00a04 days a\u00a0week.<br \/>\n&#8211; Opportunities to\u00a0earn a\u00a0scientific degree and\/or become a\u00a0professional educator.<br \/>\n&#8211; Prospects for employment in\u00a0leading companies and government organizations.<\/p>\n<p><strong>Engagement with Stakeholders:<\/strong><br \/>\n&#8211; Events for prospective students.<br \/>\n&#8211; Activities for current students.<br \/>\n&#8211; Collaboration with the academic community.<br \/>\n&#8211; Events with employers.<br \/>\n&#8211; Analysis of\u00a0the department\u2019s specialization in\u00a0the job market (2021\u20132024).<br \/>\n&#8211; Stakeholder surveys to\u00a0align educational programs with market needs.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;International activities&#8221; tab_id=&#8221;1738746149253-8efe6cb2-76a5&#8243;][vc_row_inner][vc_column_inner][vc_column_text]<strong>The Department of\u00a0Marketing and International Logistics Continues to\u00a0Develop International Cooperation<\/strong><br \/>\n<strong>Official Visit to\u00a0the University of\u00a0Bremen (Germany)<\/strong><br \/>\nAssociate Professor K.I. During an\u00a0official visit to\u00a0the University of\u00a0Bremen, Germany, Tarasova represented the Department of\u00a0Marketing and International Logistics as\u00a0part of\u00a0the Odesa National Economic University delegation.<br \/>\nA\u00a0memorandum of\u00a0understanding was signed as\u00a0part of\u00a0the visit, paving the way for joint grant projects, collaborative scientific research, and academic exchange programs for students and faculty members. The delegation also explored the University of\u00a0Bremen\u2019s infrastructure, including its state-of-the-art library, the activities of\u00a0the Faculty of\u00a0Economics, and the work of\u00a0the international cooperation departments.<br \/>\nThis visit marked a\u00a0significant step towards strengthening international partnerships, offering new opportunities for the professional and educational growth of\u00a0the department\u2019s faculty and students.[\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<strong>Strengthening International Collaboration in\u00a0the Agricultural Sector<\/strong><br \/>\nProfessor Anatolii Kovalov and Associate Professor Khrystyna Tarasova participated in\u00a0a\u00a0study trip organized by\u00a0the Central European Initiative on\u00a0Agricultural Policy and Rural Development in\u00a0Poland.<br \/>\nThe program included seminars and conferences with leading European experts, focusing on\u00a0opportunities to\u00a0adapt Ukraine\u2019s agricultural sector to\u00a0EU\u00a0standards. The participants exchanged experiences with Polish colleagues at\u00a0the Institute of\u00a0Agricultural and Food Economics and explored potential collaboration in\u00a0agricultural logistics and marketing.<br \/>\nParticipation in\u00a0this event opens new doors for the department to\u00a0enhance student training and implement international approaches in\u00a0research. These initiatives are particularly relevant in\u00a0Ukraine\u2019s ongoing European integration processes.[\/vc_column_text][vc_single_image image=&#8221;57565&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57563&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<strong>Professor of\u00a0the Department of\u00a0Marketing and International Logistics Explores New Collaboration Opportunities with Hochschule Mittweida<\/strong><br \/>\nFrom October 21 to\u00a025, 2024, on\u00a0a\u00a0working trip, Professor Anatolii Kovaliov, Rector of\u00a0Odesa National Economic University and faculty member of\u00a0the Department of\u00a0Marketing and International Logistics, visited Hochschule Mittweida in\u00a0Germany.<br \/>\nDuring meetings with the university\u2019s leadership, discussions focused on\u00a0the outcomes of\u00a0the three-year grant project \u00abUkraine Digital\u00bb and prospects for dual-degree programs and academic mobility for both students and faculty.<br \/>\nOpportunities for expanding research and educational collaboration were also explored, particularly in\u00a0international marketing and logistics areas. The visit concluded with signing an\u00a0Inter-University Declaration of\u00a0Cooperation for 2025\u20132030. This agreement opens new horizons for the department by\u00a0incorporating international experience and fostering the development of\u00a0scientific and educational initiatives.[\/vc_column_text][vc_single_image image=&#8221;57562&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57561&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Congratulations to\u00a0Odessa National Economic University students, who won the competitive selection for 800\u20ac scholarships within the \u00abUkraine Digital\u00bb project framework from DAAD and the University of\u00a0Mittweida!<br \/>\nThe 3rd, 4th, and 6th-year students studied in\u00a0Professor\u00a0S. Velesco\u2019s \u00abInternational Management\u00bb course. During the study, they completed complex case tasks and successfully passed the exam. But this is\u00a0just the beginning of\u00a0their academic journey! They have new challenges ahead of\u00a0them\u2014writing a\u00a0scientific article and giving a\u00a0presentation.<br \/>\nWe\u00a0are incredibly proud of\u00a0the many winners from the Department of\u00a0Marketing and International Logistics. We\u00a0would like to\u00a0note separately students at\u00a0the bachelor\u2019s level: Darya Tashchi, Oleksandr Panayet, Anna Semenchova, Yegor Faraonov, Kateryna Makovetska, Svitlana Kyrmykchy, Valeria Miteva, and Kateryna Plokhotniuk. Among the students at\u00a0the master\u2019s level, Anastasia Pozniakova is\u00a0worth highlighting.<br \/>\nWe\u00a0would also like to\u00a0express special gratitude to\u00a0Kristina Igorevna Tarasova, associate professor of\u00a0the Department of\u00a0Marketing and International Logistics, for her extremely valuable scientific guidance in\u00a0preparing student articles. Her support and mentorship played an\u00a0important role in\u00a0our students&#8217; achievements.<br \/>\nWe\u00a0are proud of\u00a0our students and their achievements and are confident that this experience will become a\u00a0powerful springboard for their further success in\u00a0their studies and careers.<br \/>\nOnce again, we\u00a0congratulate the winners and wish them inspiration on\u00a0the path to\u00a0new achievements![\/vc_column_text][vc_single_image image=&#8221;57202&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Odessa National Economic University (ONEU) has concluded a\u00a0memorandum of\u00a0cooperation with Sapir Academic College (Israel) through the mediation of\u00a0the Head of\u00a0the Department of\u00a0Marketing and International Logistics, Professor Saensus M.A. This critical agreement opens new opportunities for expanding academic and scientific ties between the two leading educational institutions. The main goal of\u00a0the memorandum is\u00a0to\u00a0develop cooperation in\u00a0education and science based on\u00a0equality and reciprocity, which will strengthen relations and deepen cooperation between ONEU and Sapir College.<br \/>\nThanks to\u00a0the efforts of\u00a0Professor Saensus M.A., significant attention within the framework of\u00a0this memorandum is\u00a0paid to\u00a0cooperation in\u00a0the field of\u00a0speciality 075 \u00abMarketing\u00bb. This involves the creation of\u00a0joint scientific projects, the exchange of\u00a0teachers and students, and the implementation of\u00a0joint educational programs. In\u00a0particular, students will be\u00a0able to\u00a0participate in\u00a0academic mobility programs, allowing them to\u00a0study abroad and gain practical experience in\u00a0an\u00a0international environment. Teachers, for their part, will have the opportunity to\u00a0share their knowledge and expertise at\u00a0the global level, raising the level of\u00a0teaching in\u00a0their disciplines. The memorandum also organises joint scientific conferences, seminars, and educational events, during which teachers and students of\u00a0both institutions can exchange knowledge, experience, and best practices. Such interaction will help develop the intercultural competence of\u00a0students, which is\u00a0an\u00a0essential component of\u00a0the training of\u00a0marketers in\u00a0the modern globalized world. In\u00a0addition, the cooperation will cover the development of\u00a0joint research projects, particularly in\u00a0digital marketing, consumer behaviour analysis, brand management and marketing risks. This cooperation will contribute to\u00a0joint scientific publications and increase both educational institutions&#8217; scientific and research activities. The signed memorandum is\u00a0a\u00a0five-year long-term agreement with the possibility of\u00a0extension, which will allow for development cooperation between ONEU and Sapir Academic College in\u00a0the future.<br \/>\nThanks to\u00a0the active participation of\u00a0Professor Saensus M.A., this memorandum is\u00a0an\u00a0essential step in\u00a0strengthening the international ties of\u00a0ONEU, contributing to\u00a0the training of\u00a0highly qualified specialists in\u00a0the field of\u00a0marketing capable of\u00a0meeting the challenges of\u00a0the modern economy.<\/p>\n<p>Professor Anatolii Kovalov is\u00a0actively involved in\u00a0the UKRENERGY project, which aims to\u00a0create new master\u2019s programs in\u00a0energy efficiency, building modernization and energy planning at\u00a0Ukrainian universities. This project helps implement European best practices in\u00a0sustainable development and energy efficiency, improving the quality of\u00a0education and expanding opportunities for Ukrainian students. Participation in\u00a0the UKRENERGY project allows Kovalev to\u00a0focus on\u00a0important aspects of\u00a0energy sustainability, creating favourable conditions for training new specialists. The project aims to\u00a0increase ties between universities and enterprises, improving scientific and practical cooperation in\u00a0energy efficiency.[\/vc_column_text][vc_single_image image=&#8221;57201&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The teachers of\u00a0the Department of\u00a0Marketing are actively involved in\u00a0the international project COOPERA.<br \/>\nProfessor Anatolii Kovalov, project manager; Associate Professor Krystyna Tarasova, assistant manager; Professor Andriy Andreichenko, project mentor, and teacher Iryna Tishchenko, responsible for the dissemination of\u00a0the project, play a\u00a0key role in\u00a0the implementation of\u00a0dual education in\u00a0Ukraine and Moldova within the framework of\u00a0the Erasmus+ COOPERA project. This vital project improves cooperation between universities and enterprises and also promotes the development of\u00a0new competencies among teachers and students, integrating practical experience into the educational process. During the project, the competencies of\u00a0the performers significantly expanded. They have gained valuable experience in\u00a0the strategic management of\u00a0international programs, coordinating participants, developing effective dual education models, and adapting European practices to\u00a0the Ukrainian context. As\u00a0part of\u00a0the project, the teachers visited leading European universities, notably Lleida University in\u00a0Spain and ASEM in\u00a0Moldova. Participation in\u00a0workshops and visits to\u00a0enterprises allowed for a\u00a0deeper understanding of\u00a0international approaches to\u00a0the organization of\u00a0dual education and to\u00a0adapt this knowledge to\u00a0Ukrainian realities. The COOPERA project is\u00a0an\u00a0essential stage in\u00a0developing the competencies of\u00a0both students and teachers, which improves the quality of\u00a0education, integrates the European experience and opens up\u00a0new opportunities for the university.[\/vc_column_text][vc_single_image image=&#8221;57196&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57199&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Associate Professor of\u00a0the Department of\u00a0Marketing Tarasova K.I. took an\u00a0active part in\u00a0distance learning courses in\u00a0English, which representatives of\u00a0the partner university of\u00a0Aberystwyth taught. These courses were a\u00a0significant step forward in\u00a0her professional development, allowing her to\u00a0update and deepen her English knowledge significantly. The skills acquired opened up\u00a0new international cooperation opportunities and improved communication within the framework of\u00a0Erasmus+ projects. Department students also actively participated in\u00a0summer schools organized by\u00a0the University of\u00a0Aberystwyth. During the two-week programs held in\u00a0July and August, students deepened their knowledge of\u00a0English and various professional areas, such as\u00a0marketing. This was an\u00a0invaluable experience for many as\u00a0they improved their knowledge and gained new prospects for further study and career development. This international academic mobility helped students feel part of\u00a0a\u00a0global educational community and prepared them for the challenges facing modern specialists in\u00a0their field.[\/vc_column_text][vc_single_image image=&#8221;57195&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Professor A.I. Kovalov and Associate Professors K.I. Tarasova and Ya.V. Salo have repeatedly participated in\u00a0academic mobility programs within the framework of\u00a0the EU\u00a0Green consortium, which significantly influenced their professional development and ability to\u00a0integrate international educational practices into the educational process of\u00a0ONEU. Thanks to\u00a0this cooperation, leading European universities such as\u00a0the University of\u00a0Extremadura in\u00a0Spain and the Wroclaw University of\u00a0Environmental and Life Sciences in\u00a0Poland were visited. These visits allowed them to\u00a0understand innovative educational approaches widely used in\u00a0leading European universities. My\u00a0experience in\u00a0international projects provided me\u00a0with a\u00a0deep understanding of\u00a0different educational systems and skills in\u00a0integrating advanced European practices into local university initiatives. Participation in\u00a0such programs broadened their professional experience during visits to\u00a0the mentioned universities. Working with colleagues from different countries has helped improve professional competencies and actively participate in\u00a0implementing new teaching and learning methods, which will contribute to\u00a0improving the quality of\u00a0education at\u00a0the Department of\u00a0Marketing. Thanks to\u00a0participation in\u00a0academic mobility programs, the department staff were able to\u00a0adapt the best European approaches to\u00a0teaching, which became an\u00a0essential step for improving the educational process at\u00a0ONEU and promoting international cooperation. Their experience continues to\u00a0help the department implement modern educational initiatives and integrate new standards into the university\u2019s curricula.[\/vc_column_text][vc_single_image image=&#8221;57189&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57187&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Associate Professors of\u00a0the Department of\u00a0Marketing and International Logistics Tarasova Krystyina Igorivna, and Salo Yana Viktorivna, as\u00a0well as\u00a0the Head of\u00a0the Department of\u00a0Banking Zherdetska Liliya Viktorivna, underwent advanced training at\u00a0the Wroclaw University of\u00a0Natural Sciences (Poland).<br \/>\nThe training program was part of\u00a0the \u00abEU\u00a0GREEN\u00bb project, within which the teachers participated in\u00a0a\u00a0series of\u00a0workshops to\u00a0improve their skills in\u00a0writing scientific articles and preparing international grant applications. Such experience is\u00a0significant for their further scientific work and methodological approach to\u00a0the educational process.<br \/>\nIn\u00a0addition, Ukrainian teachers participated in\u00a0developing measures related to\u00a0economic reconstruction in\u00a0the post-war period. This will allow using the knowledge gained to\u00a0support innovative approaches in\u00a0the development of\u00a0Ukraine\u2019s economy and will also contribute to\u00a0the expansion of\u00a0international cooperation within the framework of\u00a0the \u00abEU\u00a0GREEN\u00bb project.<br \/>\nThe knowledge and skills gained will be\u00a0applied in\u00a0scientific activities, which will help improve student training and promote the development of\u00a0innovative solutions in\u00a0the educational process.[\/vc_column_text][vc_single_image image=&#8221;57194&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57192&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][vc_tta_section title=&#8221;News&#8221; tab_id=&#8221;1738746150136-71901761-5beb&#8221;][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udce2 Lecturers of\u00a0the Department of\u00a0Marketing and International Logistics of\u00a0the Odessa National Economic University have joined the development of\u00a0the Usativ Community Development Strategy! \ud83d\ude80<\/p>\n<p>The Department of\u00a0Marketing and International Logistics of\u00a0the Odessa National Economic University has actively participated in\u00a0the strategic planning of\u00a0the development of\u00a0the Usativ territorial community. As\u00a0part of\u00a0this initiative, our lecturers are participating in\u00a0the creation of\u00a0an\u00a0important document that will determine the key areas of\u00a0socio-economic growth of\u00a0the community in\u00a0the coming years.<\/p>\n<p>The working group is\u00a0headed by\u00a0the rector of\u00a0the Odessa National Economic University, professor of\u00a0the Department of\u00a0Marketing and International Logistics Anatoliy Kovalev, and the team includes lecturers of\u00a0the department: Ph.D. in\u00a0Economics, Assoc. Prof. Krystyna Tarasova and PhD Oleksandr Nosachenko.<\/p>\n<p>Together with representatives of\u00a0local authorities and the public, the lecturers of\u00a0the department are working on\u00a0developing effective solutions that will help attract investments, improve conditions for business development, and improve the quality of\u00a0life of\u00a0community residents.<\/p>\n<p>The development of\u00a0the Strategy will allow for a\u00a0structured approach to\u00a0the development of\u00a0the territory, identify priority areas and attract additional resources for their implementation. Thanks to\u00a0the expert support of\u00a0our scientists, the strategy will be\u00a0based on\u00a0modern approaches to\u00a0territorial management, analysis of\u00a0market trends and best European practices.[\/vc_column_text][vc_single_image image=&#8221;58302&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;58301&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The Department of\u00a0Marketing and International Logistics has been cooperating with PROFI PRODUCT LLC for the fourth year.<br \/>\nThis partnership has become an\u00a0important step in\u00a0combining academic education with real business needs, promoting the exchange of\u00a0experience between teachers, students and specialists of\u00a0the enterprise.<br \/>\nAs\u00a0part of\u00a0the cooperation, teachers and scientists of\u00a0the department have the opportunity to\u00a0share their knowledge with specialists of\u00a0the enterprise, conducting joint research, developing modern approaches to\u00a0managing marketing strategies, logistics processes and finances. At\u00a0the same time, employees of\u00a0PROFI PRODUCT LLC are actively involved in\u00a0the educational process, giving lectures, master classes and workshops for students.<br \/>\nThis format of\u00a0interaction allows future marketers and logisticians to\u00a0receive relevant knowledge directly from business representatives, which significantly increases their competitiveness in\u00a0the labor market.<br \/>\nOne of\u00a0the key advantages of\u00a0cooperation is\u00a0the opportunity for students to\u00a0undergo internships at\u00a0PROFI PRODUCT LLC. This allows them not only to\u00a0apply the theoretical knowledge they have gained in\u00a0practice, but also to\u00a0work directly with real business cases, analyze marketing strategies, logistics supply chains, and receive valuable recommendations from experienced professionals.<br \/>\nMany students of\u00a0the Department of\u00a0Marketing and International Logistics receive job offers after successfully completing their internship, which confirms the effectiveness of\u00a0this format of\u00a0cooperation between the university and the enterprise.<br \/>\nThe Department of\u00a0Marketing and International Logistics, together with PROFI PRODUCT LLC, continue to\u00a0work on\u00a0improving cooperation, expanding its formats. The plans include the development of\u00a0joint educational programs, the participation of\u00a0students and teachers in\u00a0real business projects of\u00a0the company, and the creation of\u00a0innovative research initiatives.<br \/>\nThe cooperation between the Department of\u00a0Marketing and International Logistics and PROFI PRODUCT LLC is\u00a0a\u00a0vivid example of\u00a0the successful integration of\u00a0academic education and business. This format of\u00a0partnership contributes to\u00a0the training of\u00a0highly qualified specialists who meet modern market requirements and helps the company attract promising young specialists.<br \/>\nThe Department of\u00a0Marketing and International Logistics continues to\u00a0actively work on\u00a0creating conditions for high-quality education, making the educational process as\u00a0close as\u00a0possible to\u00a0the real business environment.[\/vc_column_text][vc_single_image image=&#8221;58237&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;58247&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]4th-year students of\u00a0the speciality \u00abMarketing and International Logistics\u00bb completed the \u00abERP based on\u00a0SAP\u00bb training. The training took place under the supervision of\u00a0Kirill Vasilchenko, senior lecturer of\u00a0the Department of\u00a0Marketing and International Logistics, and other university lecturers. The course program aimed at\u00a0giving students practical skills in\u00a0working with ERP systems, which significantly increased their competitiveness in\u00a0the business market. SAP for ONE is\u00a0a\u00a0modern ERP system that allows you to\u00a0simulate an\u00a0enterprise\u2019s business processes, from purchasing and selling to\u00a0financial significance. During learning, the student is\u00a0able to\u00a0independently experience the functions of\u00a0various parts of\u00a0the virtual enterprise, which helps to\u00a0understand the interaction of\u00a0all business processes. A\u00a0special feature of\u00a0the course was its focus on\u00a0practice: all the tasks were concluded in\u00a0minds as\u00a0close as\u00a0possible to\u00a0the real ones, and the investors promptly gave a\u00a0turnaround and helped straighten the settlements. SAP implementation opens up\u00a0new career prospects for our students, and international companies with established structures require knowledge of\u00a0ERP systems. We\u00a0welcome students who have completed their training and, hopefully, new professional achievements![\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Congratulations to\u00a0Ozarinska Alina, a\u00a0student of\u00a0the Department of\u00a0Marketing, and her supervisor, Doctor of\u00a0Economics, Professor Saensus Maria Anatoliivna, on\u00a0your brilliant victory in\u00a0the international student essay competition in\u00a0marketing! Your success is\u00a0the result of\u00a0Alina\u2019s talent and diligence and Maria Anatoliivna\u2019s outstanding professionalism, wise mentoring, and support. Your contribution to\u00a0the development of\u00a0students and scientific leadership deserves special gratitude. Thanks to\u00a0your inspiration and experience, students achieve high results and win prestigious awards. We\u00a0wish you further success and prosperity in\u00a0the scientific field![\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Odessa National Economic University (ONEU) signed an\u00a0important agreement on\u00a0the academic mobility program with the State University of\u00a0Intellectual Technologies and Communications. This partnership aims to\u00a0strengthen scientific cooperation, exchange students and teachers, and develop educational and research projects jointly. The agreement allows students and teachers of\u00a0both universities to\u00a0participate in\u00a0exchange programs, which will create new opportunities for academic growth, deepening knowledge and international cooperation. The main areas of\u00a0interaction include the exchange of\u00a0experience in\u00a0digital technologies, economics and communications. This agreement will be\u00a0a\u00a0step towards improving the quality of\u00a0education and training of\u00a0specialists in\u00a0demand in\u00a0the modern labour market.[\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Department of\u00a0Marketing and International Logistics students visited the international exhibition WorldFood Ukraine in\u00a0Kyiv.<br \/>\nStudents of\u00a0the Department of\u00a0Marketing and International Logistics of\u00a0the Odessa National Economic University visited the international exhibition WorldFood Ukraine held in\u00a0Kyiv. The Deputy Dean of\u00a0the Faculty of\u00a0International Economics, PhD in\u00a0Economics, Oleksandr Nosachenko, and the Head of\u00a0the Department, PhD in\u00a0Economics, Professor Maria Saensus, accompanied them.<br \/>\nWorldFood Ukraine is\u00a0one of\u00a0the leading exhibitions for manufacturers and distributors of\u00a0food, beverages, ingredients and accessories. The event brought together professionals from the retail sector and representatives of\u00a0medium and large businesses, which provided an\u00a0opportunity to\u00a0get acquainted with the latest products, materials and technologies on\u00a0the market. Thanks to\u00a0the organized exhibition space, students could observe negotiations, conduct business meetings, and sign contracts between participants.<br \/>\nThe knowledge and impressions gained will become the basis for students&#8217; further education, particularly in\u00a0disciplines such as\u00a0\u00abExhibition Activities,\u00bb \u00abAdvertising Technologies,\u00bb and \u00abLogistics.\u00bb This experience will help department students better understand current trends in\u00a0marketing and logistics and prepare them for practical work in\u00a0their chosen field.[\/vc_column_text][vc_single_image image=&#8221;57574&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57572&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Department of\u00a0Marketing and International Logistics students at\u00a0a\u00a0Visiting Lecture at\u00a0the V.E. Tairov Institute of\u00a0Viticulture and Winemaking.<br \/>\nAs\u00a0part of\u00a0a\u00a0visiting lecture on\u00a0the disciplines of\u00a0\u00abCommodity Studies\u00bb and \u00abMarketing Management\u00bb, the Department of\u00a0Marketing and International Logistics of\u00a0the Odessa National Economic University students visited the V.E. Tairov Institute of\u00a0Viticulture and Winemaking. Under the guidance of\u00a0Dr. E., Professor and Head of\u00a0the Department Maria Saensus and Ph.D., Associate Professor Tetyana Kundilovska, the students could see all the stages of\u00a0the wine production process with their own eyes.<br \/>\nDuring the visit, the students got acquainted with vineyard care, raw material processing technologies, and quality control of\u00a0finished products. The Institute\u2019s specialists shared their experience with the latest methods currently being implemented in\u00a0viticulture and spoke about the challenges and prospects of\u00a0this industry in\u00a0Ukraine.<br \/>\nThis experience gave students valuable knowledge for an\u00a0in-depth understanding of\u00a0commodity science and marketing management in\u00a0the wine industry. Combining theory with actual production processes broadens their knowledge of\u00a0marketing strategies and product management in\u00a0a\u00a0specific market segment. This field trip was an\u00a0essential step in\u00a0preparing students for their future careers, helping to\u00a0develop their professional skills and readiness to\u00a0work with products in\u00a0the agro-industrial sector.[\/vc_column_text][vc_single_image image=&#8221;57569&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57568&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The Department of\u00a0Marketing and International Logistics of\u00a0ONEU proudly announces that on\u00a0October 18, 2024, the All-Ukrainian Conference of\u00a0Young Scientists, dedicated to\u00a0the birthday of\u00a0the outstanding marketer Simon Litman, was successfully held. This event, held under the slogan \u00abMarketing in\u00a0an\u00a0Era of\u00a0Great Changes\u00bb, brought together practitioners, researchers and students from different parts of\u00a0Ukraine and abroad. The conference began at\u00a010:15 at\u00a0the IL\u00a0Decameron Luxury Hotel and lasted until 15:00. The event included speeches by\u00a0speakers-practitioners who shared their experience and views on\u00a0product transformation, marketing and economic activity in\u00a0domestic and foreign markets. Participants also had the opportunity to\u00a0participate in\u00a0panel discussions and sectional meetings of\u00a0the All-Ukrainian Scientific and Practical Conference of\u00a0Young Scientists on\u00a0the topic \u00abGlocalization Aspects of\u00a0Innovative Development of\u00a0the Economy\u00bb.<br \/>\nStudents of\u00a0the department actively participated in\u00a0this event, having the opportunity not only to\u00a0gain new knowledge but also to\u00a0develop skills in\u00a0public speaking and scientific discussion. This conference formed a\u00a0network of\u00a0contacts among young researchers who exchanged ideas and experiences. In\u00a0addition, the event had a\u00a0charitable purpose\u00a0\u2014 donations were collected for the KRAN Foundation, which takes care of\u00a0wounded soldiers. This emphasized the importance of\u00a0social responsibility in\u00a0the modern business environment and the willingness of\u00a0young scientists to\u00a0support those in\u00a0need. Thus, the participation of\u00a0the Department of\u00a0Marketing and International Logistics in\u00a0organizing this conference was an\u00a0excellent opportunity for teachers and students to\u00a0share their scientific achievements and join an\u00a0important social cause, contributing to\u00a0the development of\u00a0marketing in\u00a0Ukraine.[\/vc_column_text][vc_single_image image=&#8221;57515&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57518&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Students of\u00a0the Department of\u00a0Marketing and International Logistics visited Le\u00a0Silpo!<br \/>\nOn\u00a0October 14, 2024, the Department of\u00a0Marketing and International Logistics of\u00a0the Odessa National Economic University students visited the premium supermarket Le\u00a0Silpo. The visit took place within the academic disciplines \u00abCommodity Studies\u00bb framework for bachelor\u2019s students and \u00abMarketing Management\u00bb for master\u2019s students.<br \/>\nLe\u00a0Silpo is\u00a0one of\u00a0the leading retailers in\u00a0Ukraine, offering a\u00a0wide range of\u00a0high-quality products. During the excursion, students had the opportunity to\u00a0familiarize themselves with modern standards of\u00a0product category management, mainly how products are selected for the premium segment and how the assortment is\u00a0formed for consumers with high demands. Representatives of\u00a0the supermarket also spoke about key aspects of\u00a0working with suppliers and approaches to\u00a0ensuring product quality.<br \/>\nFor master\u2019s students, it\u00a0was important to\u00a0learn how Le\u00a0Silpo implements marketing strategies in\u00a0the premium product market. They had the opportunity to\u00a0learn about current trends in\u00a0promotion and branding and study cases of\u00a0successful marketing management used to\u00a0increase customer loyalty.<br \/>\nThis field trip became an\u00a0essential element of\u00a0the curriculum, as\u00a0it\u00a0helped students gain practical knowledge and see how the theory is\u00a0applied in\u00a0a\u00a0real business environment. Thank you, Le\u00a0Silpo, for the warm welcome and valuable experience for our future professionals![\/vc_column_text][vc_single_image image=&#8221;57509&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57510&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Students of\u00a0the Department of\u00a0Marketing and International Logistics visited IPG MASTER LLC, the leader in\u00a0the market of\u00a0mounting foams and sealants in\u00a0Ukraine!<br \/>\nRecently, our students had a\u00a0unique opportunity to\u00a0get acquainted with the activities of\u00a0one of\u00a0the key operators in\u00a0the building materials market, IPG MASTER LLC. During the tour, they immersed themselves in\u00a0all aspects of\u00a0the production process, seeing with their own eyes how mounting foams, sealants and other materials are manufactured, which are in\u00a0great demand both in\u00a0the domestic market and abroad.<br \/>\nIn\u00a0addition to\u00a0the technological nuances of\u00a0production, the students learned about modern approaches to\u00a0logistics management\u00a0\u2014 in\u00a0particular, about effective strategies for storing and transporting products, which are essential components of\u00a0a\u00a0successful business. Visitors also heard about the marketing strategies that the company uses to\u00a0promote its products in\u00a0a\u00a0highly competitive environment, particularly how to\u00a0effectively segment the market, analyze consumer needs and maintain high customer loyalty.<br \/>\nSuch field trips are essential for future marketers and logisticians, allowing them to\u00a0see how theoretical knowledge is\u00a0applied in\u00a0a\u00a0real business environment. Students were able to\u00a0experience how an\u00a0adequately organized supply chain and a\u00a0well-thought-out marketing strategy contribute to\u00a0the stability and development of\u00a0an\u00a0enterprise. In\u00a0addition, the excursion provided an\u00a0opportunity to\u00a0understand how key processes in\u00a0the field of\u00a0production and logistics are closely interconnected and why successful enterprise operations are simply impossible without effective communication between the marketing and logistics departments.<br \/>\nSuch practical classes open the door for students to\u00a0the world of\u00a0fundamental business processes, preparing them for future professional challenges and helping to\u00a0form the necessary skills for work in\u00a0the modern market. This experience enriches knowledge and motivates students to\u00a0further develop in\u00a0their chosen fields, helping them better understand their professional goals and ways to\u00a0achieve them.<br \/>\nWe\u00a0express our great gratitude to\u00a0IPG MASTER LLC for their openness, hospitality, and organization of\u00a0such an\u00a0informative event, which became a\u00a0valuable stage in\u00a0the training of\u00a0future specialists![\/vc_column_text][vc_single_image image=&#8221;57506&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57508&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Charity Fair 2024 took place\ud83e\udd17<br \/>\nStudents showed significant activity and initiative in\u00a0organizing the fair. Each faculty member prepared unique dishes from different national cuisines. The fair was impressed with the creativity and diversity of\u00a0the presented areas. Additionally, visitors had the opportunity to\u00a0participate in\u00a0lotteries and competitions, which significantly contributed to\u00a0increased funds raised.<br \/>\nThis year, first-year students of\u00a0the Faculty of\u00a0International Economics surpassed last year\u2019s result and collected 23,500 UAH. for the needs of\u00a0the Armed Forces of\u00a0Ukraine.<br \/>\nOur first-year students prepared dishes of\u00a0different peoples of\u00a0the world with their own hands\ud83c\uddfa\ud83c\udde6\ud83c\uddec\ud83c\uddea\ud83c\uddeb\ud83c\uddf7\ud83c\uddea\ud83c\uddf8<br \/>\nThe annual charity fair has already become a\u00a0pleasant tradition that helps students unite and lay the foundation for true friendship\ud83d\udda4\ud83d\udc9b<br \/>\nCharity events have a\u00a0powerful educational impact and contribute to\u00a0forming a\u00a0socially responsible society. \ud83d\udcdd<br \/>\nWe\u00a0sincerely thank all university employees, teachers, students, and the student council for their active participation and support![\/vc_column_text][vc_single_image image=&#8221;57338&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57339&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Associate Professors of\u00a0the Department of\u00a0Marketing and International Logistics Tarasova Krystyna Igorivna and Salo Yana Viktorivna successfully attended Staff Week, which was held from June 10 to\u00a014, 2024, at\u00a0the University of\u00a0Life Sciences in\u00a0Wroclaw (Poland).<br \/>\n\ud83d\udd38The event program included various sessions and workshops, including:<br \/>\n\u2014\u00a0Presentations from representatives of\u00a0EU\u00a0GREEN and Horizon Europe<br \/>\n\u2014\u00a0Sessions on\u00a0international cooperation, including Erasmus+ and NAWA<br \/>\n\u2014\u00a0Presentations on\u00a0the procedures for accepting Ukrainian candidates<br \/>\n\u2014\u00a0Workshops on\u00a0developing project proposals and international cooperation<br \/>\n\ud83d\udca1Participation in\u00a0this event allowed ONEU to\u00a0improve educational programs, expand international ties, and more actively involve students in\u00a0global projects. This will also improve the quality of\u00a0teaching and research activities at\u00a0the university.<br \/>\nWe\u00a0thank the University of\u00a0Life Sciences in\u00a0Wroc\u0142aw for organizing Staff Week and look forward to\u00a0new joint projects and cooperation with European partners![\/vc_column_text][vc_single_image image=&#8221;57330&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57332&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Students of\u00a0the Department of\u00a0Marketing and International Logistics took part in\u00a0on-site training at\u00a0PE\u2019s manufacturing enterprise, \u00abAitex!\u00bb<br \/>\nThis enterprise, a\u00a0leading manufacturer of\u00a0disposable food plastic packaging in\u00a0Ukraine since 1997, became a\u00a0place where our future marketers gained a\u00a0unique experience by\u00a0getting acquainted with the entire production cycle of\u00a0modern packaging. Students had the opportunity to\u00a0see how polystyrene and polyethene terephthalate products are manufactured in\u00a0practice, starting from film extrusion and ending with manufacturing finished packaging.<br \/>\nDuring this training, students not only observed modern production technologies but also learned about important aspects of\u00a0the enterprise\u2019s environmental responsibility. They heard about the implementation of\u00a0the principles of\u00a0environmental sustainability, the use of\u00a0secondary raw materials, and the importance of\u00a0environmental impact. This is\u00a0especially important in\u00a0modern conditions when the environmental friendliness of\u00a0products is\u00a0becoming one of\u00a0the key aspects for consumers and businesses.<br \/>\nIn\u00a0addition, the students were introduced to\u00a0the enterprise\u2019s logistics processes in\u00a0detail, particularly the storage and transportation of\u00a0finished products in\u00a0large warehouses. This gave the students a\u00a0better understanding of\u00a0how supply chain management, storage, and efficient logistics organization are critical to\u00a0ensuring the continuity and success of\u00a0the enterprise.<br \/>\nSuch a\u00a0study trip was an\u00a0essential step for the students in\u00a0acquiring practical knowledge and understanding of\u00a0how marketing is\u00a0closely related to\u00a0production and logistics processes. They had the opportunity to\u00a0see how marketing strategy is\u00a0implemented in\u00a0practice and how modern manufacturing enterprises meet European quality and environmental standards.<\/p>\n<p>We\u00a0thank PE\u00a0\u00abAiteks\u00bb for the warm welcome, useful experiece![\/vc_column_text][vc_single_image image=&#8221;57499&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57500&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The teachers of\u00a0the Department of\u00a0Marketing and International Logistics of\u00a0ONEU organized an\u00a0exciting excursion for 1st and 3rd-year students to\u00a0the PARITET enterprise\u00a0\u2014 a\u00a0recognized leader in\u00a0the market of\u00a0translucent structures in\u00a0Ukraine. This enterprise specializes in\u00a0manufacturing modern glass, PVC, and aluminium structures. Thanks to\u00a0its innovative approaches and product quality, it\u00a0confidently occupies a\u00a0leading position in\u00a0the industry.<br \/>\nStudents studying \u00abIntroduction to\u00a0the Profession\u00bb and \u00abSupply Chain Management\u00bb had a\u00a0unique opportunity to\u00a0get acquainted with actual production processes at\u00a0PARITET. During the excursion, representatives of\u00a0the enterprise spoke in\u00a0detail about the various stages of\u00a0creating modern structures for glazing, starting from the selection of\u00a0materials to\u00a0the implementation of\u00a0European quality standards and current design solutions. Students learned about the importance of\u00a0adhering to\u00a0international standards and how modern technologies allow the creation of\u00a0products that meet the highest quality and safety requirements.<br \/>\nIn\u00a0addition to\u00a0the theoretical part, the students received a\u00a0practical task. Based on\u00a0the information received, they will analyze production processes, allowing them to\u00a0consolidate the knowledge gained and apply it\u00a0in\u00a0their studies. Such visits help students see the work of\u00a0a\u00a0real business in\u00a0practice and learn about the latest trends in\u00a0translucent structures.<br \/>\nThe excursion was accompanied by\u00a0experienced ONEU teachers: the head of\u00a0the Department of\u00a0Marketing and International Logistics, Saensus M.A., the Deputy Dean of\u00a0the Faculty of\u00a0Management and Economics, Nosachenko O.A., Associate Professor Tarasova K.I., and teachers Novak G.V. and Berber A.I. Their support and knowledge became an\u00a0integral part of\u00a0this useful event.<br \/>\nMany thanks to\u00a0the PARITET company for the warm welcome, interesting presentations, and the opportunity for our students to\u00a0gain new knowledge. We\u00a0hope for further cooperation and the organization of\u00a0similar events in\u00a0the future![\/vc_column_text][vc_single_image image=&#8221;57495&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57496&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Open lecture at\u00a0ONEU with the participation of\u00a0graduate Marina Morozova!<br \/>\nAn\u00a0open lecture was held as\u00a0part of\u00a0the discipline \u00abIntroduction to\u00a0the profession\u00bb at\u00a0Odessa National Economic University, which was attended by\u00a0our graduate, Marina Morozova. Marina completed her studies at\u00a0ONEU and began her career at\u00a0Profi Product immediately after graduating from university. She currently holds the position of\u00a0Head of\u00a0the Finance Department.<br \/>\nDuring the lecture, Ms. Marina shared with our students the basic principles and approaches of\u00a0the company \u00abProfi Product\u00bb\u00a0\u2014 one of\u00a0the leading suppliers of\u00a0raw materials for confectionery, bakery, culinary and dairy production in\u00a0Ukraine. She spoke about the company\u2019s high-quality products, including chocolate glazes, fillings, syrups, mayonnaise, ketchup, tomato paste and other certified products.<br \/>\nWe\u00a0are grateful to\u00a0Ms. Marina for the valuable advice and inspiration she shared with the students, and we\u00a0look forward to\u00a0further interesting meetings and cooperation![\/vc_column_text][vc_single_image image=&#8221;57488&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57491&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Odessa National Economic University, Department of\u00a0Marketing and International Logistics, organized a\u00a0large-scale \u00abAdvertising-Fest\u00bb competition for schoolchildren and students in\u00a0May 2024.<br \/>\nThe event\u2019s main goal was to\u00a0popularize the speciality \u00abMarketing\u00bb and attract young people to\u00a0this exciting and promising profession. The competition focused on\u00a0supporting talented participants who seek to\u00a0develop skills and gain knowledge in\u00a0the marketing field. Thanks to\u00a0participation in\u00a0the \u00abAdvertising Fest\u00bb, schoolchildren and students could demonstrate creative ideas, show an\u00a0understanding of\u00a0modern trends in\u00a0advertising and marketing communications, and test their skills in\u00a0real-world tasks close to\u00a0contemporary business demands.<br \/>\nThe event participants competed in\u00a0creative and analytical tasks, including developing advertising concepts, promoting brands, and creating effective marketing strategies. Thanks to\u00a0the competition, students and schoolchildren had the opportunity to\u00a0feel like real marketers, gaining practical experience and valuable advice from leading experts in\u00a0the industry.<br \/>\nThe \u00abAdvertising-Fest\u00bb competition contributes to\u00a0the training of\u00a0competent specialists who can meet the challenges of\u00a0the modern market. It\u00a0increases interest in\u00a0the profession of\u00a0marketer and creates a\u00a0foundation for the formation of\u00a0new talents in\u00a0the marketing industry.[\/vc_column_text][vc_single_image image=&#8221;57472&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57470&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]There is\u00a0a\u00a0well-known statement that from session to\u00a0session, students live happily. But our students live happily from autumn to\u00a0spring! \ud83d\ude01<br \/>\nOn\u00a0May 29, the main spring event took place\u00a0\u2014 the charity competition of\u00a0student amateur activities, \u00abStudent Spring\u00bb, which once again celebrated our student community\u2019s talents, creativity and unity.<br \/>\nThis year, our students achieved excellent results and worthily represented the university:<br \/>\n\ud83e\udd47 1st place in\u00a0the \u00abVocal\u00bb category\u00a0\u2014 the incredible voices of\u00a0our students won the hearts of\u00a0the jury and the audience.<br \/>\n\ud83e\udd47 1st place in\u00a0the \u00abDance\u00bb category\u00a0\u2014 their dance numbers were a\u00a0real show.<br \/>\n\ud83e\udd49 3rd place in\u00a0the \u00abKVK\u00bb category\u00a0\u2014 the students demonstrated an\u00a0excellent sense of\u00a0humour and creative approach.<br \/>\nWe\u00a0sincerely thank ONEU for the opportunity to\u00a0create bright and happy moments, even in\u00a0such difficult times. Our students are absolute stars, and we\u00a0are incredibly proud of\u00a0their achievements!<br \/>\nThis year, our university\u2019s KVK team won an\u00a0honorable third place \ud83e\udd49. The team includes both beginners and experienced students-old-timers. One of\u00a0the key parts of\u00a0the team is\u00a0the unchanging tandem of\u00a0Victoria Sidorova and Ilona Lukashenko.<br \/>\nThroughout their student life, they delighted the audience on\u00a0stage, performing the roles of\u00a0Shrek, Donkey, Cockroach and many other characters. Their performances were always accompanied by\u00a0loud applause and admiration from the audience.<\/p>\n<p>We\u00a0want to\u00a0thank our dancers\u00a0\u2014 the team \u00abBad and Crazy\u00bb. For many years, FME has been leading in\u00a0the \u00abDance\u00bb nomination, and this year\u2019s \u00abStudvesna\u00bb was no\u00a0exception\ud83e\udd47<br \/>\nConstant eight-hour training brought its result; the performance was unsurpassed\ud83e\udd17<br \/>\nBut separately, we\u00a0want to\u00a0thank the directors of\u00a0this fantastic dance\u00a0\u2014 students of\u00a0the \u00abMarketing\u00bb speciality Bohdan Antipin and the \u00abMEV\u00bb speciality Natalia Rekechynska.<br \/>\nYou did a\u00a0tremendous job, and we\u00a0hope that you will stay with us\u00a0for a\u00a0long time\ud83d\ude09<br \/>\nWe\u00a0conclude the series of\u00a0stories about \u00abStudvesna-2024\u00bb with a\u00a0story about the cultural organizer of\u00a0FME\u00a0\u2014 a\u00a0student of\u00a0the \u00abMarketing\u00bb speciality, Anastasia Romashko.<br \/>\nDuring her studies at\u00a0the university, Nastya constantly took part in\u00a0student amateur performances, and all the numbers in\u00a0which she was involved took first places\ud83e\udd47<br \/>\nAnastasia connected her life with professional acting, but she continues to\u00a0improve in\u00a0marketing. An\u00a0example is\u00a0the successful defence of\u00a0the thesis\ud83d\udc69\ud83c\udffb\u200d\ud83c\udf93\ud83c\udf89<br \/>\nWe\u00a0congratulate our Romashechka on\u00a0this occasion and wish her creative and professional success\u2764\ufe0f[\/vc_column_text][vc_single_image image=&#8221;57324&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57327&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0April 26, as\u00a0part of\u00a0the OPEN DAYS: EDUCATIONAL WEEK 2024 event, an\u00a0extraordinary event took place at\u00a0our university, which left a\u00a0vivid impression on\u00a0all participants. Future applicants had the opportunity to\u00a0learn more about the educational program \u00abMarketing and International Logistics,\u00bb get acquainted with the department\u2019s management and teachers, and immerse themselves in\u00a0the educational process thanks to\u00a0special training.<br \/>\nThe training was aimed at\u00a0familiarizing themselves with the key aspects of\u00a0the speciality, and at\u00a0the end of\u00a0it, all participants received certificates\ud83d\udcdc, confirming their active participation and acquired knowledge.<br \/>\nThe Head of\u00a0the Marketing and Public Communications Department of\u00a0ONEU gave an\u00a0interesting lecture in\u00a0which she explained how marketing tools work in\u00a0everyday life. In\u00a0addition, an\u00a0exciting business game was organized for applicants, during which they were able to\u00a0apply their new knowledge in\u00a0practice.<br \/>\nWe\u00a0sincerely thank all the organizers, guests, and students for this wonderful meeting, which helped future applicants get to\u00a0know the university better and feel like a\u00a0part of\u00a0our community! \ud83d\ude0a[\/vc_column_text][vc_single_image image=&#8221;57322&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57319&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0April 10, the Faculty of\u00a0International Economics hosted the annual student scientific conference \u00abPast. Present. Future,\u00bb which brought together students, faculty, and guests to\u00a0discuss current scientific achievements and development prospects.<br \/>\nThe section \u00abMarketing in\u00a0the Modern World\u00bb attracted particular attention. Students presented their research, impressing the audience with in-depth analysis and innovative approaches. The topics presented by\u00a0the participants covered current issues of\u00a0marketing development in\u00a0the face of\u00a0rapidly changing market trends.<br \/>\nKateryna Kroshka, Director of\u00a0Human Resources (HRD) at\u00a0Safelogic, visited the conference. She told students about employment opportunities in\u00a0the company and the importance of\u00a0developing professional skills for a\u00a0successful career in\u00a0marketing and economics.<br \/>\nAccording to\u00a0the conference results, the winner was chosen\u20143rd-year student Oleksandr Panayet, who delivered a\u00a0report on\u00a0the topic \u00abSEO analysis of\u00a0the university website using AHREFS.\u00bb The jury highly appreciated his research, and he\u00a0will now represent the faculty at\u00a0the university scientific conference.<br \/>\nAll participants received honorary diplomas for their scientific achievements. We\u00a0wish them new successes in\u00a0their scientific activities and further victories!<br \/>\nCongratulations to\u00a0Oleksandr Panayet on\u00a0his victory at\u00a0the IV\u00a0Final Student Scientific and Practical Conference \u00abModern Challenges of\u00a0Economics\u00bb!<br \/>\n\ud83e\udd47 His research, which has applied significance to\u00a0our university, was highly appreciated and brought him a\u00a0well-deserved victory.<br \/>\nWe\u00a0wish Oleksandr to\u00a0continue his scientific path and reach new heights, in\u00a0particular\u00a0\u2014 victories at\u00a0the anniversary conference next year! \ud83e\udd17[\/vc_column_text][vc_single_image image=&#8221;57309&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57311&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]The long-awaited charity event of\u00a0student amateur activities, \u00abStudosin\u00bb, took place, and emotions from the event still overwhelm both participants and spectators! Our students again confirmed their talent and won victories in\u00a0several categories, becoming faculty leaders this year.<br \/>\nIn\u00a0particular, our stars won:<br \/>\n\ud83e\udd47 1st place in\u00a0the \u00abVocal\u00bb category\u00a0\u2014 excellent vocalists impressed everyone with their performances.<br \/>\n\ud83e\udd47 1st place in\u00a0the \u00abFree Talent\u00bb category\u00a0\u2014 unsurpassed participants showed their creative and unique abilities.<br \/>\n\ud83e\udd47 1st place in\u00a0the \u00abDance\u00bb category\u00a0\u2014 their dance numbers ignited the audience\u2019s hearts.<br \/>\n\ud83e\udd48 2nd place in\u00a0the \u00abKVK\u00bb category\u00a0\u2014 our students demonstrated an\u00a0excellent sense of\u00a0humour and acting skills.<br \/>\nWe\u00a0sincerely congratulate our talented students on\u00a0their well-deserved victories and thank everyone who supported this charity event. Joint efforts have once again shown that, we\u00a0are capable of\u00a0incredible achievements together!<br \/>\nWe\u00a0invite everyone to\u00a0enjoy the bright moments again and look forward to\u00a0new experiences during the next big event\u00a0\u2014 \u200b\u200b&#8221;Studvesna\u00bb![\/vc_column_text][vc_single_image image=&#8221;57302&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57308&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0October 18, the annual charity fair was held at\u00a0the Faculty of\u00a0Economics to\u00a0support the Armed Forces of\u00a0Ukraine. Thanks to\u00a0the active participation of\u00a0students and teachers, 15 thousand hryvnias were collected, which will be\u00a0sent to\u00a0help our defenders.<br \/>\nStudents of\u00a0the \u00abMarketing\u00bb speciality showed themselves to\u00a0be\u00a0the best in\u00a0the field, actively participating in\u00a0organising the event. They prepared and sold delicacies from different cuisines, including Mexican, Georgian, Italian and French dishes. Such diversity not only attracted the attention of\u00a0the fair guests but also contributed to\u00a0the creation of\u00a0an\u00a0atmospheric event.<br \/>\nThe fair became not only an\u00a0opportunity to\u00a0do\u00a0a\u00a0good deed but also a\u00a0place for communication and meetings of\u00a0students, teachers, and other guests. This was a\u00a0great example of\u00a0how joint efforts can help those in\u00a0need and strengthen the student community.<br \/>\nGlory to\u00a0the Armed Forces of\u00a0Ukraine![\/vc_column_text][vc_single_image image=&#8221;57300&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57298&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0October 13, a\u00a0celebration was held to\u00a0mark the 150th anniversary of\u00a0the birth of\u00a0one of\u00a0the founders of\u00a0modern marketing, Simon Litman. The event became an\u00a0important event for students and teachers and invited experts who gathered to\u00a0discuss current trends and challenges in\u00a0the field of\u00a0marketing.<br \/>\nDuring the panel discussions, students had the opportunity to\u00a0get acquainted with the latest news and features of\u00a0the work of\u00a0marketers in\u00a0domestic and foreign markets. It\u00a0was a\u00a0unique chance to\u00a0hear opinions and advice from leading practitioners and market leaders, including Igor Oklander, Kyrylo Solyar, Maria Brezytska, Vadym Drumov and other specialists. They shared their experience building successful marketing strategies, market analysis and brand management.<br \/>\nMark Siegel, the Project Manager for Global Security and Resilience and the Director of\u00a0the MBA Program in\u00a0Homeland Security at\u00a0San Diego State University, provided especially important and pleasant support. His participation gave the event an\u00a0international dimension, emphasizing the importance of\u00a0the interaction between science, business, and security in\u00a0the context of\u00a0globalization.<br \/>\nThe Marketing Festival became not only an\u00a0educational event but also a\u00a0platform for students&#8217; professional development. They had the opportunity to\u00a0exchange ideas with industry leaders and prepare for future career challenges.[\/vc_column_text][vc_single_image image=&#8221;57297&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;56900&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Associate Professors of\u00a0the Department of\u00a0Marketing and International Logistics Tarasova Krystyna Igorivna and Salo Yana Viktorivna, as\u00a0well as\u00a0the Head of\u00a0the Department of\u00a0Banking Zherdetska Liliya Viktorivna, underwent advanced training at\u00a0the Wroclaw University of\u00a0Natural Sciences (Poland).<br \/>\nThe training program was part of\u00a0the \u00abEU\u00a0GREEN\u00bb project, within which the teachers participated in\u00a0a\u00a0series of\u00a0workshops to\u00a0improve their skills in\u00a0writing scientific articles and preparing international grant applications. Such experience is\u00a0significant for their further scientific work and methodological approach to\u00a0the educational process.<br \/>\nIn\u00a0addition, Ukrainian teachers participated in\u00a0developing measures related to\u00a0economic reconstruction in\u00a0the post-war period. This will allow using the knowledge gained to\u00a0support innovative approaches in\u00a0the development of\u00a0Ukraine\u2019s economy and will also contribute to\u00a0the expansion of\u00a0international cooperation within the framework of\u00a0the \u00abEU\u00a0GREEN\u00bb project.<br \/>\nThe knowledge and skills gained will be\u00a0applied in\u00a0scientific activities, which will help improve student training and promote the development of\u00a0innovative solutions in\u00a0the educational process.<\/p>\n<p>From June 12 to\u00a017, the university hosted the defence of\u00a0the final qualification theses of\u00a0students majoring in\u00a0Marketing. The defence was an\u00a0important event for future specialists, as\u00a0they presented their research and development results before the commission. The graduates demonstrated deep knowledge, analytical skills, and readiness for professional activity in\u00a0marketing.<br \/>\nAfter the successful defense, the students received bachelor\u2019s diplomas, an\u00a0important step in\u00a0their educational and career path. The graduates express their gratitude to\u00a0their teachers for the support and knowledge they gained during their years of\u00a0study.<br \/>\nWe\u00a0wish our bachelors success in\u00a0their further studies, professional growth, and strong friendships that they established while studying at\u00a0the university![\/vc_column_text][vc_single_image image=&#8221;57291&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57293&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]MARKETING TALK | club: Open meetings with successful practitioners<br \/>\nThe Department of\u00a0Marketing and International Logistics of\u00a0ONEU is\u00a0launching a\u00a0series of\u00a0open meetings, Marketing Talk | Club, where everyone can talk to\u00a0leading experts in\u00a0business, marketing, and design. The main goal of\u00a0the meetings is\u00a0to\u00a0discuss serious topics in\u00a0a\u00a0friendly and informal atmosphere.<br \/>\nWho can attend?<br \/>\nThese meetings are open to\u00a0everyone, regardless of\u00a0faculty, speciality, professional experience or\u00a0age.<br \/>\nProgram for May:<br \/>\n\ud83d\udfe2 May\u00a005<br \/>\nMaria Brezytska, Director of\u00a0Wellness SPA-center \u00abFormula\u00bb<br \/>\nTopic: \u00abHow to\u00a0save business during the war\u00bb<br \/>\nFormat: live meeting, FME building, 11:00<br \/>\n\ud83d\udfe2 May\u00a012<br \/>\nOlexandr Kanzler is\u00a0a\u00a0social media promotion expert and CEO of\u00a0Diez.Agency, international speaker<br \/>\nTopic: \u00abEverything you need to\u00a0know about TikTok in\u00a02023\u00bb<br \/>\nFormat: online meeting (exact time to\u00a0be\u00a0confirmed)<br \/>\n\ud83d\udfe2 May\u00a019<br \/>\nLisa Shinder, architect, designer, and co-founder of\u00a0ML\u00a0Design &amp; Architecture studio<br \/>\nTopic: \u00abWhen economics and design collaborate\u00bb<br \/>\nFormat: live meeting, FME building (time to\u00a0be\u00a0confirmed)<br \/>\nThe moderator of\u00a0all meetings will be\u00a0Iryna Tishchenko, a\u00a0Product manager with over 15 years of\u00a0experience in\u00a0various industries, a\u00a0graduate student of\u00a0ONEU and a\u00a0lecturer at\u00a0the Department of\u00a0Marketing and International Logistics.<br \/>\nWe\u00a0invite everyone to\u00a0these interesting and valuable events, where you can gain new knowledge and inspiration for your professional development.[\/vc_column_text][vc_single_image image=&#8221;57283&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57282&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Annual Scientific Conference of\u00a0ONEU: Successful Performances of\u00a0FME Students.<br \/>\nOn\u00a0April 20, the annual final student scientific conference was held at\u00a0the Odessa National Economic University. Students presented the results of\u00a0their scientific research. This event is\u00a0important for everyone who seeks to\u00a0demonstrate their academic achievements.<br \/>\nFME was worthily represented this year by\u00a0two students: first-year student Kateryna Makovetska and second-year student Oleksandr Panayet. Their performances aroused great interest due to\u00a0the topics&#8217; relevance and a\u00a0thorough research approach.<br \/>\nParticular attention was drawn to\u00a0Kateryna Makovetska\u2019s success. Although she is\u00a0only a\u00a0first-year student, she received the highest marks from other conference participants. This indicates her high level of\u00a0preparation and ability to\u00a0analyze complex issues deeply even at\u00a0the early stages of\u00a0her studies.<br \/>\nHolding such conferences helps students not only deepen their knowledge but also develop public speaking, idea exchange, and critical thinking skills. These achievements of\u00a0FME students emphasize the importance of\u00a0scientific activity in\u00a0their professional development.<br \/>\nWe\u00a0congratulate Kateryna Makovetska and Oleksandr Panayet on\u00a0their successful performances and wish them further scientific achievements![\/vc_column_text][vc_single_image image=&#8221;57278&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57280&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Theory and practice: second-year students studied at\u00a0the Odessa Zoo.<br \/>\nThe effectiveness of\u00a0the educational process increases significantly when practical classes support theoretical knowledge. The teachers of\u00a0the discipline \u00abEcological Marketing\u00bb adopted this principle, organizing a\u00a0unique class for second-year students on\u00a0the territory of\u00a0the Odessa Zoo\u2014one of\u00a0the key places in\u00a0the city.<br \/>\nDuring the visit, the students had the opportunity not only to\u00a0observe the life of\u00a0the zoo\u2019s inhabitants but also to\u00a0conduct a\u00a0practical analysis of\u00a0this institution\u2019s marketing activities. Future specialists will study how the zoo promotes its services, interacts with visitors, and develops its reputation as\u00a0an\u00a0environmentally responsible institution. In\u00a0addition, each student received an\u00a0individual task: to\u00a0develop recommendations for improving the zoo\u2019s marketing strategies.<br \/>\nThis practical class became a\u00a0meaningful experience for young people, helping to\u00a0combine theoretical knowledge with real situations. In\u00a0addition, while completing the tasks, the students received a\u00a0positive charge of\u00a0inspiration from the zoo inhabitants\u00a0\u2014 they sincerely supported the future marketers with their presence.<br \/>\nThe event organizers hope that this combination of\u00a0theory and practice will contribute to\u00a0the formation of\u00a0new environmentally friendly marketing approaches.<br \/>\nSuch practical classes are essential to\u00a0modern education, as\u00a0they allow students to\u00a0immerse themselves in\u00a0actual conditions where their knowledge can be\u00a0applied in\u00a0practice. This experience will begin new ideas and solutions in\u00a0environmental marketing.[\/vc_column_text][vc_single_image image=&#8221;57277&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57276&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Recently, the Department of\u00a0Marketing and International Logistics has replenished the treasury of\u00a0publications with the collective monograph \u00abMarketing and Logistics Aspects of\u00a0the Activities of\u00a0Export-Oriented Enterprises\u00bb edited by\u00a0Prof. Doctor of\u00a0Economics Iryna Lvovna Lytovchenko. On\u00a0October 21, 2022, the printed version of\u00a0the publication was solemnly presented to\u00a0the rector of\u00a0the Odessa National Economic University\u00a0\u2014 Doctor of\u00a0Economics, Prof. Anatoly Ivanovich Kovalev, who acted as\u00a0one of\u00a0the reviewers of\u00a0the collective monograph.<br \/>\n\ud83d\udc4f\ud83c\udffb The monograph presents the results of\u00a0a\u00a0comprehensive study of\u00a0the theoretical foundations of\u00a0export-oriented enterprises&#8217; marketing and logistics activities. It\u00a0also analyzes and highlights the methodological foundations and practices of\u00a0modern marketing activities of\u00a0economic entities in\u00a0Ukraine and the world in\u00a0the context of\u00a0the movement towards a\u00a0digital economy.<br \/>\n\ud83d\udc49\ud83c\udffb The monograph is\u00a0intended for scientists, practitioners, heads of\u00a0enterprises, regional marketing managers, logisticians, postgraduates and students of\u00a0all specialities, and all interested persons.<br \/>\n\ud83c\udf80 The electronic version of\u00a0the publication is\u00a0available for download at\u00a0http:\/\/dspace.oneu.edu.ua\/jspui\/handle\/123456789\/14970<br \/>\nThank you for the support of\u00a0the scientific community consisting of\u00a0Sadchenko\u00a0O. V. \u2014\u00a0Doctor of\u00a0Economics, Professor, Head of\u00a0the Department of\u00a0Marketing and Business Administration of\u00a0the Odessa National University named after I.I. Mechnikov, Lysyuk\u00a0V. M. \u2014\u00a0Doctor of\u00a0Economics, Professor, Chief Researcher of\u00a0the State Institution \u00abInstitute of\u00a0Market and Economic and Ecological Research of\u00a0the NAS of\u00a0Ukraine\u00bb, Department of\u00a0Market Mechanisms and Structures.[\/vc_column_text][vc_single_image image=&#8221;57272&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0April 21, 2021, the long-awaited 2nd International Scientific and Practical Conference \u00abMarketing: Challenges and Solutions\u00bb occurred. Given the quarantine restrictions, it\u00a0was held in\u00a0the remote Zoom format. The broadcast lasted more than five hours and brought together the scientific marketing elite\u2014a total of\u00a070 participants\u2014not only from Ukraine but also from Poland, Estonia, and China. The status of\u00a0the event was confirmed by\u00a0the participation of\u00a029 doctors of\u00a0science and 32 candidates from 30 different organizations.<br \/>\nThe main areas of\u00a0the conference were the latest trends in\u00a0marketing transformation, marketing solutions in\u00a0the context of\u00a0adaptation to\u00a0the digital economy, and the specifics of\u00a0the development of\u00a0modern logistics activities.<br \/>\nThe recording of\u00a0the broadcast is\u00a0available at\u00a0the link https:\/\/youtu.be\/ICGRrfwzIJ0<br \/>\nThe conference has already received many positive reviews from colleagues, one of\u00a0whom is\u00a0from the Department of\u00a0Marketing of\u00a0the Krakow University of\u00a0Economics under the leadership of\u00a0Professor Jan\u00a0W. Wiktor, presented in\u00a0the photo. We\u00a0want to\u00a0express our gratitude to\u00a0all the speakers who found the opportunity to\u00a0deliver reports tak, take part in\u00a0the scientific discussion, and support us\u00a0with warm words! We\u00a0want to\u00a0express our special thanks to\u00a0the Head of\u00a0the Department of\u00a0Marketing at\u00a0ONEU, the ideologist of\u00a0this event, Iryna Lvovna Lytovchenko, as\u00a0well as\u00a0the organizing committee represented by\u00a0Iryna Oleksandrivna Shkurupskaya, Krystyna Igorevna Tarasova, and Anna Vyacheslavovna Novak.[\/vc_column_text][vc_single_image image=&#8221;57270&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57271&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0April 22, a\u00a0final scientific and practical conference was held in\u00a0the format of\u00a0a\u00a0ZOOM video conference based on\u00a0the results of\u00a0the II\u00a0stage of\u00a0the All-Ukrainian competition of\u00a0student scientific works in\u00a0the 2020-2021 academic year in\u00a0the speciality \u00abMarketing\u00bb, which was held at\u00a0the Alfred Nobel University (Dnipro). One hundred nineteen scientific works from leading higher education institutions of\u00a0Ukraine were submitted to\u00a0the competition.<br \/>\nA\u00a0graduate of\u00a0the master\u2019s degree in\u00a0speciality 075 \u00abMarketing,\u00bb Andreeva Veronika Shakhramovna took an\u00a0honourable second place with her scientific work: \u00abMarketing communications of\u00a0a\u00a0restaurant business enterprise in\u00a0the conditions of\u00a0the COVID-19 pandemic.\u00bb The graduate\u2019s achievements are evidence of\u00a0the high quality of\u00a0education, which can ensure competitiveness in\u00a0the labor market and opportunities for professional growth.<br \/>\nCongratulations to\u00a0Veronika. We\u00a0wish her vivid impressions of\u00a0life and new achievements in\u00a0science, work, and creativity! We\u00a0also sincerely congratulate her scientific supervisor, Associate Professor Natalia Vasylivna Smirnova, and wish her new achievements and victories![\/vc_column_text][vc_single_image image=&#8221;57266&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57265&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]We\u00a0invite you to\u00a0participate in\u00a0our department\u2019s main event, the international scientific and practical conference \u00abMarketing: Challenges and Solutions,\u00bb dedicated to\u00a0the 100th anniversary of\u00a0the Odessa National Economic University.<br \/>\nThe deadline for accepting abstracts will be\u00a0April 18, 2021.<br \/>\nDespite the quarantine, we\u00a0do\u00a0not lose hope that we\u00a0will be\u00a0able to\u00a0organize the conference both in\u00a0person and remotely!<br \/>\nWe\u00a0look forward to\u00a0sharing the latest achievements of\u00a0scientists, cases of\u00a0marketing practitioners, and the results of\u00a0research by\u00a0young specialists in\u00a0sunny and spring Odessa!<br \/>\n21-23.04. Odesa. International Conference April 2021<br \/>\n21-23.04. Odessa. International Conference 2021<br \/>\n21-23.04.ODESSA.MARKETING.INTERNATIONALCONFERENCE.2021[\/vc_column_text][vc_single_image image=&#8221;57264&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0February 8, the best students of\u00a0the Odessa National Economic University began their internship at\u00a0the logistics company Star Shine Shipping.<br \/>\nAfter all, two years ago, a\u00a0branch of\u00a0the Marketing Department was opened at\u00a0the enterprise. According to\u00a0the director of\u00a0Star Shine Shipping, Oleksandr Vynnyk, during the internship, students will keep video diaries and participate in\u00a0marketing experiments, understanding the realities of\u00a0modern business. They will be\u00a0provided computers for classes and access to\u00a0the company\u2019s working documentation.<br \/>\nAfter Oleksandr Vynnyk\u2019s tour of\u00a0the office, the students themselves noted that Star Shine Shipping is\u00a0like a\u00a0dream company.<br \/>\nThe head of\u00a0the internships is\u00a0Yuriy Mykolayovych Sotnikov, deputy head of\u00a0the university\u2019s Marketing Department of\u00a0the Faculty of\u00a0International Economics. Today, at\u00a0a\u00a0meeting with students and employees of\u00a0the company, he\u00a0said that during the internship, students will gain skills in\u00a0carrying out transport operations, forming optimal routes for the movement of\u00a0goods and using transport corridors, and learning to\u00a0assess market potential.<br \/>\nYuriy Sotnikov admitted that the best students from the Faculty of\u00a0International Economics, majoring in\u00a0Marketing and International Logistics, came to\u00a0Star Shine Shipping. Thirty-seven students were sent to\u00a0the city\u2019s enterprises for internships.<br \/>\nStar Shine Shipping website.[\/vc_column_text][vc_single_image image=&#8221;57263&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">On October 30, in the busiest part of Odessa, several dozen future students came one step closer to their dream of becoming successful entrepreneurs. They used their skills in logistics. Taking part in the business quest \u201cLogistics in a Big City\u201d, the guys learned that organizing logistics flows is not that difficult! The \u201cLogistic girls\u201d team proved this by their example! They combined creative thinking and an unconventional approach to business and earned as much as $620 in just 1 hour. And you can see how it happened in the photo:<\/span>[\/vc_column_text][vc_single_image image=&#8221;57261&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57262&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]September 29 is\u00a0a\u00a0wonderful day: after all, we\u00a0are celebrating the Birthday of\u00a0Iryna Lvovna Lytovchenko, our Head of\u00a0the Marketing Department, Doctor of\u00a0Economics, Professor, and the best leader who managed to\u00a0create a\u00a0democratic atmosphere for scientific creativity!<br \/>\nWe\u00a0congratulate the esteemed, first-class teacher and a\u00a0wonderful, friendly person on\u00a0her Anniversary. We\u00a0wish you a\u00a0fantastic mood and joyful events, incredible strength and excellent health, fantastic ideas and wonderful opportunities, great luck, and happiness to\u00a0you and your family.<br \/>\nThank you for the smiles you give us\u00a0every day, making the atmosphere at\u00a0the university bright and friendly. Your contribution to\u00a0the educational process and to\u00a0the high-quality training of\u00a0future specialists is\u00a0incredibly significant. Under your leadership, the Marketing Department reached a\u00a0new level, allowing you to\u00a0get the best education in\u00a0the marketing field.<br \/>\nThanks to\u00a0you, students had the opportunity to\u00a0study the discipline of\u00a0\u00abInternet Marketing\u00bb for the first time in\u00a0a\u00a0Ukrainian university. The textbooks written under your authorship have become a\u00a0source of\u00a0unique knowledge.<br \/>\nWe\u00a0wish you to\u00a0meet daily with new strength, brilliant ideas, bright hopes, great opportunities and an\u00a0excellent mood.<br \/>\nMay your work be\u00a0easy and all circumstances in\u00a0your life be\u00a0as\u00a0good as\u00a0possible.<br \/>\nHappy Birthday, dear Iryna Lv\u043evna![\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0September 16-17, 2019, the Department of\u00a0Marketing and FME held a\u00a0traditional Excursion for first-year students to\u00a0a\u00a0state-owned enterprise of\u00a0strategic scale\u00a0\u2014 the Odessa Aviation Plant!<br \/>\nOur first-year FME students, led by\u00a0their curators, Associate Professor Sotnikov Yuriy Mykolayovych and Mavrov Stanislav Dmytrovych, had a\u00a0unique opportunity to\u00a0visit a\u00a0functioning aircraft factory, which had been closed to\u00a0outside visitors for many years.<br \/>\nThe historian of\u00a0the aircraft factory, Anatoly Mikhailovich Shevchenko, conducted an\u00a0excellent excursion for students, full of\u00a0rare facts about the first aircraft in\u00a0pre-revolutionary Odesa, about pilots Yefimov and Utochkin, and also spoke about the modern achievements of\u00a0Ukrainian aircraft construction.<br \/>\nWe\u00a0touched on\u00a0the secrets of\u00a0the production process, from engine assembly to\u00a0body painting. We\u00a0mainly saw the result of\u00a0aircraft made for export orders to\u00a0Croatia, France, the Czech Republic, and Uganda.<br \/>\nImpressed by\u00a0what we\u00a0saw, we\u00a0were convinced for the first time that marketing can, and most importantly, be\u00a0applied in\u00a0any industry to\u00a0achieve leadership positions within Ukraine and throughout the world![\/vc_column_text][vc_single_image image=&#8221;57255&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57256&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Did you know that today is\u00a0the birthday of\u00a0not only our hero city of\u00a0Odessa but also of\u00a0our department\u2019s excellent and experienced teacher\u00a0\u2014 \u200b\u200bOlga Osnach? She is\u00a0not only an\u00a0honoured scientist, a\u00a0professional associate professor, and the author of\u00a0the most cited textbooks on\u00a0industrial marketing and commodity science, but also a\u00a0bearer of\u00a0the ancient traditions of\u00a0the marketing department, as\u00a0well as\u00a0a\u00a0source of\u00a0invaluable knowledge, which we\u00a0carefully pass on\u00a0to\u00a0the new generation of\u00a0students and teachers!<br \/>\nOlga Osnach, we\u00a0sincerely congratulate you on\u00a0your Anniversary! We\u00a0wish you good health, optimism and well-being!!![\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]It\u2019s time to\u00a0sum up\u00a0the results of\u00a0ADVERTISING-FEST 2019!<br \/>\nOur student creativity competition evokes many different feelings and emotions!<br \/>\nThis year, we\u00a0tried to\u00a0make it\u00a0genuinely summery\u00a0\u2014 on\u00a0the seashore, at\u00a0ONEU\u2019s native base, \u00abEconomist\u00bb, so\u00a0that our dear participants could combine business with pleasure\u00a0\u2014 relaxation with a\u00a0demonstration of\u00a0their advertising talents!<br \/>\nAnother difference was the new format: the association with the \u00abAdvertising Polygon\u00bb project, the brainchild of\u00a0our esteemed jury chairman, Yevhen Viktorovych Romat, chairman of\u00a0the Union of\u00a0Advertisers of\u00a0Ukraine.<br \/>\nSo, in\u00a0the category \u00abPrinted Advertising\u00bb, the jury of\u00a0our competition distributed its advantages as\u00a0follows:<br \/>\n1st place and a\u00a0cash prize of\u00a02000 UAH\u00a0\u2014 \u00abDonor Like\u00bb, author Lytvynova Vira Volodymyrivna from Kyiv National University named after T.H. Shevchenko;<br \/>\n2nd place and a\u00a0cash prize of\u00a01000 UAH\u00a0\u2014 after a\u00a0heated discussion, it\u00a0was decided to\u00a0award two works at\u00a0once: \u00abBirdy Granola\u00bb, authored by\u00a0Major Yevgenia from Odessa National University of\u00a0Economics, and \u00abA\u00a0Reason for Carlsberg\u00bb, authored by\u00a0Slipchenko Vladislav Oleksandrovych from Kyiv National University of\u00a0Trade and Economics;<br \/>\n3rd place was not awarded to\u00a0any work due to\u00a0the decision on\u00a02nd place.<br \/>\nThe following works received special prizes from our partner\u00a0\u2014 the handmade cosmetics brand \u00abMedovaya\u00bb in\u00a0this category:<br \/>\n\u00abSmittevik\u00bb\u00a0\u2014 authored by\u00a0Lytvynova Vira Volodymyrivna, Kyiv National University, named after T.H. Shevchenko,<br \/>\n\u00abCorrector\u00bb\u00a0\u2014 authored by\u00a0Radchenko Veronika, Kyiv National University of\u00a0Trade and Economics,<br \/>\n\u00abHeart for Silpo\u00bb\u00a0\u2014 authored by\u00a0Kogler Tamara Vernerovna, Odessa National University of\u00a0Economics.<br \/>\nIn\u00a0the \u00abVideo Advertising\u00bb category, the jury decided to\u00a0award the following works with consolation prizes from our partner, the handmade cosmetics brand \u00abMedovaya\u00bb:<br \/>\n\u00abRelax\u00bb by\u00a0Travin Evgeniya Anatolyivna from Kyiv University, named after Borys Grinchenko;<br \/>\n\u00abDon\u2019t Get Behind the Wheel\u00bb by\u00a0the \u00abKooperatists\u00bb team from Ternopil Cooperative Trade and Economics College;<br \/>\n\u00abAdidas Sneakers\u00bb by\u00a0Bostan Anna from Odessa National Economic University;<br \/>\n\u00abGoogle Play Music\u00bb by\u00a0Kogler Tamara from Odessa National Economic University.<br \/>\nThe main prizes were distributed as\u00a0follows:<br \/>\n1st place and a\u00a0cash prize of\u00a0UAH 5,000 went to\u00a0Yakovenko Serhiy Volodymyrovych, the author of\u00a0the work \u00abBallpoint Pen\u00bb from Kharkiv National Economic University;<br \/>\n2nd place was not awarded;<br \/>\nFor the video &#8221; Nova Poshta, &#8221; Shevchenko Dmytro Vasylyovych from Chernihiv National Technological University won 3rd place and a\u00a0cash prize of\u00a01500 UAH!<br \/>\nCongratulations to\u00a0the students on\u00a0their victory! We\u00a0are sure that your successes will inspire you to\u00a0create new advertising creativity.<br \/>\nWe\u00a0want to\u00a0thank the students of\u00a0the \u00abMarketing\u00bb and \u00abInternational Logistics\u00bb specialities, who helped organize the festival process, from decorating locations, setting up\u00a0equipment, conducting photo and video support, registration, coffee breaks, and even confronting difficult weather conditions! Without your teamwork, nothing would have worked out for us!<br \/>\nIt\u00a0should be\u00a0noted that the marketing department team, led by\u00a0Iryna Lvivna Litovchenko\u2014the main ideological inspirer of\u00a0ADVERTISING-FEST\u2014worked like a\u00a0well-coordinated orchestra as\u00a0always! All PHOTOS[\/vc_column_text][vc_single_image image=&#8221;57253&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57248&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0May 13, a\u00a0solemn extended meeting of\u00a0the FME Council dedicated to\u00a0the 50th anniversary was held: members of\u00a05 departments and active students of\u00a0our faculty were present! Vice-Rector for Educational Work and International Relations Georgy Ivanovych Shubartovsky presented certificates on\u00a0behalf of\u00a0the leadership of\u00a0our university to\u00a0the teams of\u00a0the departments of\u00a0personnel management and labour economics, marketing, international economic relations, examination of\u00a0goods and services, tourism and hotel and restaurant business.<br \/>\nDean of\u00a0the faculty Volodymyr Mikhailovich Bespalov personally presented certificates of\u00a0gratitude to\u00a0students who achieved special successes in\u00a0studies, sports, and organizational activities. Anticipating the holiday atmosphere, each person present felt part of\u00a0the large and prosperous team of\u00a0the Faculty of\u00a0International Economics!!![\/vc_column_text][vc_single_image image=&#8221;57245&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57242&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udcccThe Marketing Department has organized a\u00a0branch based on\u00a0the STAR SHINE SHIPPING company\ud83d\udc4d<br \/>\nThe Marketing Department has organized a\u00a0branch based on\u00a0the STAR SHINE SHIPPING company. This specialized logistics company provides a\u00a0full range of\u00a0freight transportation services of\u00a0any complexity, by\u00a0all possible modes of\u00a0transport, to\u00a0absolutely any point on\u00a0the globe.<br \/>\nNow, our students have the opportunity to:<br \/>\n\u2014\u00a0attend field trips (lectures, practicals) directly at\u00a0the company\u2019s facilities;<br \/>\n\u2014\u00a0perform qualification work, undergo production practice on\u00a0the company\u2019s database;<br \/>\n\u2014\u00a0consult with competent logisticians, forwarders and other specialists of\u00a0LLC \u00abSTAR SHINE SHIPPING\u00bb;<br \/>\n\u2014\u00a0undergo an\u00a0internship in\u00a0a\u00a0world-renowned company, a\u00a0full member of\u00a0the Association of\u00a0International Forwarders of\u00a0Ukraine.<br \/>\nMore[\/vc_column_text][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udcccOn February 20, the dean of\u00a0the Faculty of\u00a0Economics and Management, Bespalov V.M., a\u00a0teacher of\u00a0the Department of\u00a0Marketing, Avdienko Ya.A., and the Department of\u00a0Tourism, Necheva N.V., visited a\u00a0secondary school in\u00a0the village of\u00a0Raukhivka, Odessa region\ud83d\udc65<br \/>\nDuring the meeting, a\u00a0presentation of\u00a0specialities was held for students in\u00a0grades 9-11, and at\u00a0the end, a\u00a0quiz called \u00abGuess the Advertisement\u00bb.<br \/>\nWe\u00a0want to\u00a0express our gratitude to\u00a0the Marketing Department of\u00a0ONEU, represented by\u00a0Zharska I.A., for organizing the meeting, the management for the warm welcome, and the students for their interest and activity.<br \/>\nWe\u00a0will be\u00a0glad to\u00a0see you in\u00a0the walls of\u00a0our university![\/vc_column_text][vc_single_image image=&#8221;57236&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57238&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udcccOn February 12, 2019, first-year students of\u00a0the Faculty of\u00a0Economics and Management majoring in\u00a0Marketing visited the library of\u00a0the first building of\u00a0ONEU and got acquainted with the possibilities of\u00a0using library resources for the educational process\ud83d\udcd5<br \/>\nIt\u00a0should be\u00a0noted that the library is\u00a0one of\u00a0the oldest cultural institutions, known since ancient times. Nowadays, the library has evolved from a\u00a0repository of\u00a0books to\u00a0a\u00a0universal source of\u00a0information, especially necessary in\u00a0educational institutions to\u00a0ensure the educational process of\u00a0bachelors, masters, and postgraduates, for the scientific work of\u00a0teachers, for cultural development and emotional satisfaction. As\u00a0Mark<br \/>\nTwain noted: \u00abHe\u00a0who does not read has no\u00a0advantage over him who cannot read.\u00bb Although there are numerous Internet resources, radio, television, cinema, etc., in\u00a0the modern world, nothing can fully replace a\u00a0book that preserves the warmth of\u00a0the soul and hands of\u00a0authors, proofreaders, editors, and printers. Reading a\u00a0book or\u00a0magazine in\u00a0your hands, in\u00a0silence and comfort, is\u00a0not the same impression you get when browsing Internet publications or\u00a0an\u00a0electronic reader, especially since not all articles or\u00a0books are in\u00a0digital format. For a\u00a0modern person, classic books and magazines complement the capabilities of\u00a0electronic resources, significantly expanding the range of\u00a0available information.<br \/>\nLibrary employees\u00a0\u2014 Oksana Anatoliivna Gerasimova, Kateryna Mikhailivna Drychikova, Kateryna Yuriivna Stolyarova, Irina Stanislavivna Khortyuk\u00a0\u2014 familiarized first-year students with information about the history of\u00a0the development of\u00a0the ONEU library\u00a0\u2014 the most extensive economic library in\u00a0the region, about its structure and rules for using the library fund, about the available book funds in\u00a0printed and electronic form. The female part of\u00a0the students was particularly interested in\u00a0the information about the enormous fund of\u00a0fiction.<br \/>\nI\u00a0liked the informative presentation on\u00a0the possibilities of\u00a0using electronic resources and scientometric databases conducted by\u00a0Kateryna Valeriivna Panaytova. Students were particularly interested in\u00a0remote access to\u00a0information databases, offering to\u00a0show this technology for familiarization with the latest articles of\u00a0the rector of\u00a0ONEU, Professor, Corresponding Member of\u00a0the Academy of\u00a0Sciences of\u00a0Ukraine M.I. Zveryakov, and the head of\u00a0the marketing department, Professor Iryna Lvovna Lytovchenko.<br \/>\nStudents were even interested in\u00a0dissertations and dissertation abstracts stored in\u00a0the library reading room, which they considered the most solid and fundamental source for preparing course and diploma theses.<br \/>\nThe path to\u00a0professional growth for novice marketers has become more apparent, broader, and more enjoyable.[\/vc_column_text][vc_single_image image=&#8221;57231&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57235&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udcccNovember 11\u00a0\u2014 International Marketing Day and World Shopping Day! \ud83c\udf89<br \/>\nThe department is\u00a0very creative about this event\u00a0\u2014 \u200b\u200beach group of\u00a0our speciality has prepared a\u00a0creative greeting for their favourite teachers!<br \/>\nSo, groups 55 and 35 have prepared competitions for brand knowledge and recognition of\u00a0opinion leaders belonging to\u00a0different product categories with sweet prizes! 2nd and 4th-year marketers have prepared funny videos about the pressing problems of\u00a0students\u2019 lives at\u00a0ONEU! First-year students have delighted us\u00a0with cheerful songs and even dance numbers!<br \/>\nOverall, the holiday was a\u00a0great success! Special thanks to\u00a0the already well-coordinated team of\u00a0presenters, sound engineers, design, and the refined work of\u00a0curators led by\u00a0Baranivska Marina Igorevna![\/vc_column_text][vc_single_image image=&#8221;57225&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57229&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udcccOctober 25 is\u00a0celebrated in\u00a0Ukraine as\u00a0the Day of\u00a0the Marketer.<br \/>\nOur department decided to\u00a0time this event with a\u00a0Student Conference, in\u00a0which marketing students of\u00a0all courses participated, making this event genuinely solemn!<br \/>\nStudents wrote as\u00a0many as\u00a013 reports on\u00a0relevant and vital marketing topics, from the features of\u00a0naming, branding, and the use of\u00a0NLP in\u00a0advertising to\u00a0the development of\u00a0video hosting and blockchain technologies.<br \/>\nIt\u00a0is\u00a0essential to\u00a0note the no\u00a0less interesting reports of\u00a0students of\u00a0the Faculty of\u00a0Economics and Finance and the Faculty of\u00a0Economics and Finance, dedicated to\u00a0the psychology of\u00a0colour influence, service and ecological marketing!<br \/>\nFollowing the speeches, the teachers of\u00a0the Department of\u00a0Marketing chose the best report, which was written by\u00a0Kogler Tamara, a\u00a0student of\u00a0group\u00a055. The audience award went to\u00a0Momotenko Kateryna, a\u00a0student of\u00a0group\u00a035.<br \/>\nSpecial thanks to\u00a0our presenters, Sergey Shulza and Margarita, and to\u00a0the sound engineer, Vlad Gozun.[\/vc_column_text][vc_single_image image=&#8221;57223&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57224&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\ud83d\udcccOn October 3, 2018, 1st-year students of\u00a0the Faculty of\u00a0Mechanical Engineering had a\u00a0unique opportunity to\u00a0visit the Odessa Aviation Plant\u2708<br \/>\nOn\u00a0October 3, 2018, future marketers, and so\u00a0far 1st-year students of\u00a0the Faculty of\u00a0Mechanical Engineering, led by\u00a0the head of\u00a0the department, Iryna Lvovna Litovchenko and associate professor Oleksandr Valentinovich Obnyavko, had a\u00a0unique opportunity to\u00a0visit state-owned enterprise of\u00a0a\u00a0strategic scale\u00a0\u2014 the Odessa Aviation Plant!<br \/>\nEnormous pride fills all of\u00a0us\u00a0with the realization that in\u00a0our hero city, there is, despite any economic difficulties, an\u00a0aircraft factory is\u00a0functioning! Imagine our surprise when we\u00a0learned that the history of\u00a0domestic aviation has been more than 108 years!<br \/>\nThanks to\u00a0the interesting and heartfelt story of\u00a0the aircraft factory historian Anatoly Mikhailovich Shevchenko, we\u00a0learned rare facts about the first aeroplanes in\u00a0pre-revolutionary Odesa, about the pilot Yefimov and the founder of\u00a0the Anatra plant, whose surname was given to\u00a0the most popular aircraft of\u00a0the 20th century, as\u00a0well as\u00a0about the modern achievements of\u00a0Ukrainian aircraft manufacturing.<br \/>\nThe aircraft factory is\u00a0located in\u00a0an\u00a0area of\u00a0\u200b\u200b\u200b\u200bover 23 hectares. Today, the enterprise employs about 1,500 employees. We\u00a0managed to\u00a0look \u00abbehind the scenes\u00bb of\u00a0the production process, consider its various stages\u00a0\u2014 from engine assembly to\u00a0body painting. We\u00a0also saw the finished products\u00a0\u2014 airplanes made for export orders to\u00a0Croatia, France, the Czech Republic and even Uganda.<br \/>\nI\u00a0would like to\u00a0express my\u00a0gratitude to\u00a0Alexander Ivanovich for the opportunity for our students to\u00a0get acquainted with such an\u00a0unusual and valuable production, which is\u00a0not available in\u00a0every country.<br \/>\nUnderstanding the significance and uniqueness of\u00a0what is\u00a0happening, we\u00a0are once again convinced that marketing is\u00a0a\u00a0universal tool of\u00a0modern business designed to\u00a0gain leadership positions in\u00a0any industry![\/vc_column_text][vc_single_image image=&#8221;57217&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_single_image image=&#8221;57221&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]All-Ukrainian Advertising Festival-Competition December 6-7, 2014 (held every two years)<br \/>\nThe format of\u00a0the festival:<br \/>\nA\u00a0competition of\u00a0works by\u00a0participants from universities, colleges and schools of\u00a0Ukraine in\u00a0two areas: advertising videos and print advertising;<br \/>\nInvitation of\u00a0companies from all over Ukraine representing various business sectors (advertising companies, large manufacturing enterprises, travel agencies, banks, large retail chains, fitness clubs, cafes, telecommunications companies, etc.) to\u00a0select candidates for the positions of\u00a0advertisers, PR\u00a0specialists and communications.[\/vc_column_text][vc_single_image image=&#8221;3759&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Marketing Day November 14 (2014).<br \/>\nOn\u00a0November 11, students and faculty jointly organized a\u00a0celebration dedicated to\u00a0International Marketing\u00a0Day. All groups took an\u00a0active part in\u00a0preparing the celebration. The performances were incredibly passionate, sometimes in\u00a0a\u00a0good way eccentric, cheerful and intellectual: from funny videos about the \u00abdifficult\u00bb student life to\u00a0quizzes to\u00a0test erudition in\u00a0the field of\u00a0their future professional activities.[\/vc_column_text][vc_single_image image=&#8221;3760&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]On\u00a0December 25, 2014, at\u00a0a\u00a0meeting of\u00a0the specialized academic council D\u00a041.055.03, the defense of\u00a0the candidate\u2019s thesis of\u00a0the lecturer of\u00a0the marketing department, Shkurupskaya Iryna Oleksandrivna, took place. The topic was \u00abIntegrated marketing communications of\u00a0enterprises in\u00a0the solar energy equipment market\u00bb, scientific supervisor\u00a0\u2014 Doctor of\u00a0Economics, Associate Professor Lytovchenko\u00a0I. L.<br \/>\nThe department staff sincerely congratulates the candidate on\u00a0a\u00a0successful defense![\/vc_column_text][vc_single_image image=&#8221;3763&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]<span style=\"font-weight: 400;\">Excursion to the Museum of Interesting Science (2015)<\/span>[\/vc_column_text][vc_single_image image=&#8221;3761&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]Scientific Student Conference (held every year on\u00a0April\u00a010).<br \/>\nThe relevance of\u00a0choosing a\u00a0marketing specialization for an\u00a0economist is\u00a0due not only to\u00a0the high demand in\u00a0the market for qualified personnel but also to\u00a0the need to\u00a0consider the often changing needs of\u00a0clients of\u00a0a\u00a0modern enterprise to\u00a0ensure the effectiveness of\u00a0its activities. In\u00a0addition, it\u00a0is\u00a0becoming increasingly important for small and medium-sized businesses to\u00a0see and evaluate competitors, keep their finger on\u00a0the market\u2019s pulse, assess their strengths and weaknesses, focus on\u00a0the \u00abright\u00bb target audience or\u00a0develop market niches.<br \/>\nStudying in\u00a0the speciality \u00abMarketing\u00bb, you will learn to\u00a0set marketing goals, strategically plan sales, and optimally form a\u00a0\u00abmarketing complex\u00bb of\u00a0goods and services. Training at\u00a0the Department of\u00a0\u00abMarketing\u00bb covers a\u00a0list of\u00a0marketing disciplines, from the policy of\u00a0forming a\u00a0product line and effective advertising campaigns to\u00a0meaningful pricing, creating the foundation for forming a\u00a0highly qualified competitive specialist.[\/vc_column_text][vc_single_image image=&#8221;3762&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_separator][\/vc_column_inner][\/vc_row_inner][\/vc_tta_section][\/vc_tta_tabs][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;57012&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_cta h2=&#8221;&#8221;]Address: Pryvokzalnyi prov. 2, room 309<\/p>\n<p>Contact phone number:<br \/>\n+38 048 722-22-11<\/p>\n<p>E-mail: market@oneu.ukr.education<\/p>\n<p><a href=\"https:\/\/www.facebook.com\/oneu.marketing?locale=uk_UA\">Facebook<\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/kafedra_marketing_oneu\/\">Instagram<\/a>[\/vc_cta][vc_tta_accordion][vc_tta_section title=&#8221;Disciplines of the department&#8221; tab_id=&#8221;1738746314576-57ddc961-2941&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1vKaNQDZrFfIUV2idCooyfy-LPPNTRM6DEO-u48heMrw\/edit?tab=t.0\">Disciplines of the department MAGISTRACY<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Information for students &#8221; tab_id=&#8221;1738746314588-8d7eac44-82c5&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1uxBrgjYzf93t8_xQTaoljUSgWQuKHodXvfQi7-kQaG8\/edit?tab=t.0\">Information for students MAGISTRACY<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Information for stakeholders&#8221; tab_id=&#8221;1738746468345-5f65dc87-de90&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1adA7sbM4L52Fhn6sh7TchLacsBYD-U5YOI54kYOqSTg\/edit?tab=t.0\">Communications with stakeholders<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Presentations\/videos &#8221; tab_id=&#8221;1738746469523-39f0489b-e989&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/144d9vTE_8jtBe6Wy9MGK3hwNQKQs7uOPcDTTZeuLqJY\/edit?tab=t.0\">Presentation material<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Department documentation &#8221; tab_id=&#8221;1738746470701-0eede747-8a48&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1ArxuRwso1Z95VH0djw84b2ZE8WQWuBuF2Zso0vtzqR8\/edit?tab=t.0\">Department documentation<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Advanced training &#8221; tab_id=&#8221;1738746471767-84adcb23-7187&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1LNESs81AXxqQttQwSfzInQi3YCdnywKdddxQ4She0-0\/edit?tab=t.0\">Advanced training<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Publications of the department &#8221; tab_id=&#8221;1738746472758-2dd27fb1-6f11&#8243;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1_6i_7pSR-Q_FBWnklQD_Ia-I9HmUVPYrmDXxI8EI-dU\/edit?tab=t.0\">Publications of the department<\/a>[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;Speakers of the department&#8221; tab_id=&#8221;1738746473671-4e53c02c-f67c&#8221;][vc_column_text]<a href=\"https:\/\/docs.google.com\/document\/d\/1RWoe0EbwQ31yc8A73Oe-czShwM_CbXWNUwUCex40mWo\/edit?tab=t.0\">Speakers of the department<\/a>[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][vc_cta h2=&#8221;&#8221;]<strong>Contacts of the admissions committee:<\/strong><br \/>\nPreobrazhenska 8, k. 115<\/p>\n<p>+38 (048) 723-80-73<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-48001 alignnone\" src=\"http:\/\/oneu.edu.ua\/wp-content\/uploads\/2023\/03\/png-transparent-whatsapp-instant-messaging-viber-telegram-messaging-apps-whatsapp-blue-text-trademark-thumbnail-4-1.png\" sizes=\"auto, (max-width: 69px) 100vw, 69px\" srcset=\"http:\/\/oneu.edu.ua\/wp-content\/uploads\/2023\/03\/png-transparent-whatsapp-instant-messaging-viber-telegram-messaging-apps-whatsapp-blue-text-trademark-thumbnail-4-1.png 243w, http:\/\/oneu.edu.ua\/wp-content\/uploads\/2023\/03\/png-transparent-whatsapp-instant-messaging-viber-telegram-messaging-apps-whatsapp-blue-text-trademark-thumbnail-4-1-197x94.png 197w, http:\/\/oneu.edu.ua\/wp-content\/uploads\/2023\/03\/png-transparent-whatsapp-instant-messaging-viber-telegram-messaging-apps-whatsapp-blue-text-trademark-thumbnail-4-1-150x72.png 150w\" alt=\"\" width=\"69\" height=\"33\" \/>\u00a0+380 99 551 58 42<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/img2.freepng.fr\/20180325\/pqq\/kisspng-email-address-computer-icons-electronic-mailing-li-email-5ab7cc5e5a6523.3245100115219948463703.jpg\" alt=\"\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" width=\"26\" height=\"26\" \/>\u00a0 abiturient@oneu.ukr.education[\/vc_cta][vc_cta h2=&#8221;&#8221;]Preparatory courses:<\/p>\n<p>Preobrazhenska 8, k. 115<\/p>\n<p>+38 (048) 723-86-50<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/img2.freepng.fr\/20180325\/pqq\/kisspng-email-address-computer-icons-electronic-mailing-li-email-5ab7cc5e5a6523.3245100115219948463703.jpg\" alt=\"\u041f\u0440\u043e\u0441\u043c\u043e\u0442\u0440\u0435\u0442\u044c \u0438\u0441\u0445\u043e\u0434\u043d\u043e\u0435 \u0438\u0437\u043e\u0431\u0440\u0430\u0436\u0435\u043d\u0438\u0435\" width=\"26\" height=\"26\" \/>\u00a0 fdp@oneu.edu.ua[\/vc_cta][\/vc_column][\/vc_row]<\/p>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;2\/3&#8243;][vc_tta_tabs][vc_tta_section title=&#8221;About the department&#8221; tab_id=&#8221;1738745173835-7ff77b04-fb46&#8243;][vc_row_inner][vc_column_inner width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;57087&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text]Saensus Mariya Anatoliivna Head of\u00a0Department Doctor of\u00a0Economics, Professor[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;3\/4&#8243;][vc_column_text]The Department of\u00a0Marketing and Logistics is\u00a0a\u00a0leading department of\u00a0the<\/p>\n<div class=\"excerpt-more-block\"><a class=\"excerpt-read-more\" href=\"http:\/\/oneu.edu.ua\/en\/golovna\/magistr-menedzhment-organizatsii\/\" title=\"ReadDepartment of Marketing and International Logistics\">\u0414\u0415\u0422\u0410\u041b\u042c\u041d\u0406\u0428\u0415<\/a><\/div>\n","protected":false},"author":2,"featured_media":53827,"parent":23053,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":{"footnotes":""},"class_list":["post-58742","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/58742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/comments?post=58742"}],"version-history":[{"count":2,"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/58742\/revisions"}],"predecessor-version":[{"id":59455,"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/58742\/revisions\/59455"}],"up":[{"embeddable":true,"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/pages\/23053"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/media\/53827"}],"wp:attachment":[{"href":"http:\/\/oneu.edu.ua\/en\/wp-json\/wp\/v2\/media?parent=58742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}