075 «Marketing»

Educational excursions to leading enterprises of the Odessa region: Odessa Port, Odeskabel, Aviation Plant, Astronomical Observatory, Museum of Interesting Sciences. Participation and organization of the Marketer’s Day annually.
Providing experience in speaking at student conferences on marketing topics.
Participation and organization of the international competition for students and schoolchildren «REKLAMA-FEST».
Regular speeches by employers with cases from practice International company «Ukramarine», «KRKA», «Star Shine Shipping».

4th-year students of the speciality «Marketing and International Logistics» completed the «ERP based on SAP» training. The training took place under the supervision of Kirill Vasilchenko, senior lecturer of the Department of Marketing and International Logistics, and other university lecturers. The course program aimed at giving students practical skills in working with ERP systems, which significantly increased their competitiveness in the business market. SAP for ONE is a modern ERP system that allows you to simulate an enterprise’s business processes, from purchasing and selling to financial significance. During learning, the student is able to independently experience the functions of various parts of the virtual enterprise, which helps to understand the interaction of all business processes. A special feature of the course was its focus on practice: all the tasks were concluded in minds as close as possible to the real ones, and the investors promptly gave a turnaround and helped straighten the settlements. SAP implementation opens up new career prospects for our students, and international companies with established structures require knowledge of ERP systems. We welcome students who have completed their training and, hopefully, new professional achievements!

Congratulations to Ozarinska Alina, a student of the Department of Marketing, and her supervisor, Doctor of Economics, Professor Saensus Maria Anatoliivna, on your brilliant victory in the international student essay competition in marketing! Your success is the result of Alina’s talent and diligence and Maria Anatoliivna’s outstanding professionalism, wise mentoring, and support. Your contribution to the development of students and scientific leadership deserves special gratitude. Thanks to your inspiration and experience, students achieve high results and win prestigious awards. We wish you further success and prosperity in the scientific field!

Odessa National Economic University (ONEU) signed an important agreement on the academic mobility program with the State University of Intellectual Technologies and Communications. This partnership aims to strengthen scientific cooperation, exchange students and teachers, and develop educational and research projects jointly. The agreement allows students and teachers of both universities to participate in exchange programs, which will create new opportunities for academic growth, deepening knowledge and international cooperation. The main areas of interaction include the exchange of experience in digital technologies, economics and communications. This agreement will be a step towards improving the quality of education and training of specialists in demand in the modern labour market.

Department of Marketing and International Logistics students visited the international exhibition WorldFood Ukraine in Kyiv.
Students of the Department of Marketing and International Logistics of the Odessa National Economic University visited the international exhibition WorldFood Ukraine held in Kyiv. The Deputy Dean of the Faculty of International Economics, PhD in Economics, Oleksandr Nosachenko, and the Head of the Department, PhD in Economics, Professor Maria Saensus, accompanied them.
WorldFood Ukraine is one of the leading exhibitions for manufacturers and distributors of food, beverages, ingredients and accessories. The event brought together professionals from the retail sector and representatives of medium and large businesses, which provided an opportunity to get acquainted with the latest products, materials and technologies on the market. Thanks to the organized exhibition space, students could observe negotiations, conduct business meetings, and sign contracts between participants.
The knowledge and impressions gained will become the basis for students’ further education, particularly in disciplines such as «Exhibition Activities,» «Advertising Technologies,» and «Logistics.» This experience will help department students better understand current trends in marketing and logistics and prepare them for practical work in their chosen field.

Department of Marketing and International Logistics students at a Visiting Lecture at the V.E. Tairov Institute of Viticulture and Winemaking.
As part of a visiting lecture on the disciplines of «Commodity Studies» and «Marketing Management», the Department of Marketing and International Logistics of the Odessa National Economic University students visited the V.E. Tairov Institute of Viticulture and Winemaking. Under the guidance of Dr. E., Professor and Head of the Department Maria Saensus and Ph.D., Associate Professor Tetyana Kundilovska, the students could see all the stages of the wine production process with their own eyes.
During the visit, the students got acquainted with vineyard care, raw material processing technologies, and quality control of finished products. The Institute’s specialists shared their experience with the latest methods currently being implemented in viticulture and spoke about the challenges and prospects of this industry in Ukraine.
This experience gave students valuable knowledge for an in-depth understanding of commodity science and marketing management in the wine industry. Combining theory with actual production processes broadens their knowledge of marketing strategies and product management in a specific market segment. This field trip was an essential step in preparing students for their future careers, helping to develop their professional skills and readiness to work with products in the agro-industrial sector.

The Department of Marketing and International Logistics of ONEU proudly announces that on October 18, 2024, the All-Ukrainian Conference of Young Scientists, dedicated to the birthday of the outstanding marketer Simon Litman, was successfully held. This event, held under the slogan «Marketing in an Era of Great Changes», brought together practitioners, researchers and students from different parts of Ukraine and abroad. The conference began at 10:15 at the IL Decameron Luxury Hotel and lasted until 15:00. The event included speeches by speakers-practitioners who shared their experience and views on product transformation, marketing and economic activity in domestic and foreign markets. Participants also had the opportunity to participate in panel discussions and sectional meetings of the All-Ukrainian Scientific and Practical Conference of Young Scientists on the topic «Glocalization Aspects of Innovative Development of the Economy».
Students of the department actively participated in this event, having the opportunity not only to gain new knowledge but also to develop skills in public speaking and scientific discussion. This conference formed a network of contacts among young researchers who exchanged ideas and experiences. In addition, the event had a charitable purpose — donations were collected for the KRAN Foundation, which takes care of wounded soldiers. This emphasized the importance of social responsibility in the modern business environment and the willingness of young scientists to support those in need. Thus, the participation of the Department of Marketing and International Logistics in organizing this conference was an excellent opportunity for teachers and students to share their scientific achievements and join an important social cause, contributing to the development of marketing in Ukraine.

Students of the Department of Marketing and International Logistics visited Le Silpo!
On October 14, 2024, the Department of Marketing and International Logistics of the Odessa National Economic University students visited the premium supermarket Le Silpo. The visit took place within the academic disciplines «Commodity Studies» framework for bachelor’s students and «Marketing Management» for master’s students.
Le Silpo is one of the leading retailers in Ukraine, offering a wide range of high-quality products. During the excursion, students had the opportunity to familiarize themselves with modern standards of product category management, mainly how products are selected for the premium segment and how the assortment is formed for consumers with high demands. Representatives of the supermarket also spoke about key aspects of working with suppliers and approaches to ensuring product quality.
For master’s students, it was important to learn how Le Silpo implements marketing strategies in the premium product market. They had the opportunity to learn about current trends in promotion and branding and study cases of successful marketing management used to increase customer loyalty.
This field trip became an essential element of the curriculum, as it helped students gain practical knowledge and see how the theory is applied in a real business environment. Thank you, Le Silpo, for the warm welcome and valuable experience for our future professionals!

Students of the Department of Marketing and International Logistics visited IPG MASTER LLC, the leader in the market of mounting foams and sealants in Ukraine!
Recently, our students had a unique opportunity to get acquainted with the activities of one of the key operators in the building materials market, IPG MASTER LLC. During the tour, they immersed themselves in all aspects of the production process, seeing with their own eyes how mounting foams, sealants and other materials are manufactured, which are in great demand both in the domestic market and abroad.
In addition to the technological nuances of production, the students learned about modern approaches to logistics management — in particular, about effective strategies for storing and transporting products, which are essential components of a successful business. Visitors also heard about the marketing strategies that the company uses to promote its products in a highly competitive environment, particularly how to effectively segment the market, analyze consumer needs and maintain high customer loyalty.
Such field trips are essential for future marketers and logisticians, allowing them to see how theoretical knowledge is applied in a real business environment. Students were able to experience how an adequately organized supply chain and a well-thought-out marketing strategy contribute to the stability and development of an enterprise. In addition, the excursion provided an opportunity to understand how key processes in the field of production and logistics are closely interconnected and why successful enterprise operations are simply impossible without effective communication between the marketing and logistics departments.
Such practical classes open the door for students to the world of fundamental business processes, preparing them for future professional challenges and helping to form the necessary skills for work in the modern market. This experience enriches knowledge and motivates students to further develop in their chosen fields, helping them better understand their professional goals and ways to achieve them.
We express our great gratitude to IPG MASTER LLC for their openness, hospitality, and organization of such an informative event, which became a valuable stage in the training of future specialists!

Charity Fair 2024 took place🤗
Students showed significant activity and initiative in organizing the fair. Each faculty member prepared unique dishes from different national cuisines. The fair was impressed with the creativity and diversity of the presented areas. Additionally, visitors had the opportunity to participate in lotteries and competitions, which significantly contributed to increased funds raised.
This year, first-year students of the Faculty of International Economics surpassed last year’s result and collected 23,500 UAH. for the needs of the Armed Forces of Ukraine.
Our first-year students prepared dishes of different peoples of the world with their own hands🇺🇦🇬🇪🇫🇷🇪🇸
The annual charity fair has already become a pleasant tradition that helps students unite and lay the foundation for true friendship🖤💛
Charity events have a powerful educational impact and contribute to forming a socially responsible society. 📝
We sincerely thank all university employees, teachers, students, and the student council for their active participation and support!

Associate Professors of the Department of Marketing and International Logistics Tarasova Krystyna Igorivna and Salo Yana Viktorivna successfully attended Staff Week, which was held from June 10 to 14, 2024, at the University of Life Sciences in Wroclaw (Poland).
🔸The event program included various sessions and workshops, including:
— Presentations from representatives of EU GREEN and Horizon Europe
— Sessions on international cooperation, including Erasmus+ and NAWA
— Presentations on the procedures for accepting Ukrainian candidates
— Workshops on developing project proposals and international cooperation
💡Participation in this event allowed ONEU to improve educational programs, expand international ties, and more actively involve students in global projects. This will also improve the quality of teaching and research activities at the university.
We thank the University of Life Sciences in Wrocław for organizing Staff Week and look forward to new joint projects and cooperation with European partners!

Students of the Department of Marketing and International Logistics took part in on-site training at PE’s manufacturing enterprise, «Aitex!»
This enterprise, a leading manufacturer of disposable food plastic packaging in Ukraine since 1997, became a place where our future marketers gained a unique experience by getting acquainted with the entire production cycle of modern packaging. Students had the opportunity to see how polystyrene and polyethene terephthalate products are manufactured in practice, starting from film extrusion and ending with manufacturing finished packaging.
During this training, students not only observed modern production technologies but also learned about important aspects of the enterprise’s environmental responsibility. They heard about the implementation of the principles of environmental sustainability, the use of secondary raw materials, and the importance of environmental impact. This is especially important in modern conditions when the environmental friendliness of products is becoming one of the key aspects for consumers and businesses.
In addition, the students were introduced to the enterprise’s logistics processes in detail, particularly the storage and transportation of finished products in large warehouses. This gave the students a better understanding of how supply chain management, storage, and efficient logistics organization are critical to ensuring the continuity and success of the enterprise.
Such a study trip was an essential step for the students in acquiring practical knowledge and understanding of how marketing is closely related to production and logistics processes. They had the opportunity to see how marketing strategy is implemented in practice and how modern manufacturing enterprises meet European quality and environmental standards.
We thank PE «Aiteks» for the warm welcome, useful experiece!

The teachers of the Department of Marketing and International Logistics of ONEU organized an exciting excursion for 1st and 3rd-year students to the PARITET enterprise — a recognized leader in the market of translucent structures in Ukraine. This enterprise specializes in manufacturing modern glass, PVC, and aluminium structures. Thanks to its innovative approaches and product quality, it confidently occupies a leading position in the industry.
Students studying «Introduction to the Profession» and «Supply Chain Management» had a unique opportunity to get acquainted with actual production processes at PARITET. During the excursion, representatives of the enterprise spoke in detail about the various stages of creating modern structures for glazing, starting from the selection of materials to the implementation of European quality standards and current design solutions. Students learned about the importance of adhering to international standards and how modern technologies allow the creation of products that meet the highest quality and safety requirements.
In addition to the theoretical part, the students received a practical task. Based on the information received, they will analyze production processes, allowing them to consolidate the knowledge gained and apply it in their studies. Such visits help students see the work of a real business in practice and learn about the latest trends in translucent structures.
The excursion was accompanied by experienced ONEU teachers: the head of the Department of Marketing and International Logistics, Saensus M.A., the Deputy Dean of the Faculty of Management and Economics, Nosachenko O.A., Associate Professor Tarasova K.I., and teachers Novak G.V. and Berber A.I. Their support and knowledge became an integral part of this useful event.
Many thanks to the PARITET company for the warm welcome, interesting presentations, and the opportunity for our students to gain new knowledge. We hope for further cooperation and the organization of similar events in the future!

Open lecture at ONEU with the participation of graduate Marina Morozova!
An open lecture was held as part of the discipline «Introduction to the profession» at Odessa National Economic University, which was attended by our graduate, Marina Morozova. Marina completed her studies at ONEU and began her career at Profi Product immediately after graduating from university. She currently holds the position of Head of the Finance Department.
During the lecture, Ms. Marina shared with our students the basic principles and approaches of the company «Profi Product» — one of the leading suppliers of raw materials for confectionery, bakery, culinary and dairy production in Ukraine. She spoke about the company’s high-quality products, including chocolate glazes, fillings, syrups, mayonnaise, ketchup, tomato paste and other certified products.
We are grateful to Ms. Marina for the valuable advice and inspiration she shared with the students, and we look forward to further interesting meetings and cooperation!

Odessa National Economic University, Department of Marketing and International Logistics, organized a large-scale «Advertising-Fest» competition for schoolchildren and students in May 2024.
The event’s main goal was to popularize the speciality «Marketing» and attract young people to this exciting and promising profession. The competition focused on supporting talented participants who seek to develop skills and gain knowledge in the marketing field. Thanks to participation in the «Advertising Fest», schoolchildren and students could demonstrate creative ideas, show an understanding of modern trends in advertising and marketing communications, and test their skills in real-world tasks close to contemporary business demands.
The event participants competed in creative and analytical tasks, including developing advertising concepts, promoting brands, and creating effective marketing strategies. Thanks to the competition, students and schoolchildren had the opportunity to feel like real marketers, gaining practical experience and valuable advice from leading experts in the industry.
The «Advertising-Fest» competition contributes to the training of competent specialists who can meet the challenges of the modern market. It increases interest in the profession of marketer and creates a foundation for the formation of new talents in the marketing industry.

There is a well-known statement that from session to session, students live happily. But our students live happily from autumn to spring! 😁
On May 29, the main spring event took place — the charity competition of student amateur activities, «Student Spring», which once again celebrated our student community’s talents, creativity and unity.
This year, our students achieved excellent results and worthily represented the university:
🥇 1st place in the «Vocal» category — the incredible voices of our students won the hearts of the jury and the audience.
🥇 1st place in the «Dance» category — their dance numbers were a real show.
🥉 3rd place in the «KVK» category — the students demonstrated an excellent sense of humour and creative approach.
We sincerely thank ONEU for the opportunity to create bright and happy moments, even in such difficult times. Our students are absolute stars, and we are incredibly proud of their achievements!

This year, our university’s KVK team won an honorable third place 🥉. The team includes both beginners and experienced students-old-timers. One of the key parts of the team is the unchanging tandem of Victoria Sidorova and Ilona Lukashenko.
Throughout their student life, they delighted the audience on stage, performing the roles of Shrek, Donkey, Cockroach and many other characters. Their performances were always accompanied by loud applause and admiration from the audience.
We want to thank our dancers — the team «Bad and Crazy». For many years, FME has been leading in the «Dance» nomination, and this year’s «Studvesna» was no exception🥇
Constant eight-hour training brought its result; the performance was unsurpassed🤗
But separately, we want to thank the directors of this fantastic dance — students of the «Marketing» speciality Bohdan Antipin and the «MEV» speciality Natalia Rekechynska.
You did a tremendous job, and we hope that you will stay with us for a long time😉
We conclude the series of stories about «Studvesna-2024» with a story about the cultural organizer of FME — a student of the «Marketing» speciality, Anastasia Romashko.
During her studies at the university, Nastya constantly took part in student amateur performances, and all the numbers in which she was involved took first places🥇
Anastasia connected her life with professional acting, but she continues to improve in marketing. An example is the successful defence of the thesis👩🏻‍🎓🎉
We congratulate our Romashechka on this occasion and wish her creative and professional success❤️

On April 26, as part of the OPEN DAYS: EDUCATIONAL WEEK 2024 event, an extraordinary event took place at our university, which left a vivid impression on all participants. Future applicants had the opportunity to learn more about the educational program «Marketing and International Logistics,» get acquainted with the department’s management and teachers, and immerse themselves in the educational process thanks to special training.
The training was aimed at familiarizing themselves with the key aspects of the speciality, and at the end of it, all participants received certificates📜, confirming their active participation and acquired knowledge.
The Head of the Marketing and Public Communications Department of ONEU gave an interesting lecture in which she explained how marketing tools work in everyday life. In addition, an exciting business game was organized for applicants, during which they were able to apply their new knowledge in practice.
We sincerely thank all the organizers, guests, and students for this wonderful meeting, which helped future applicants get to know the university better and feel like a part of our community! 😊

On April 10, the Faculty of International Economics hosted the annual student scientific conference «Past. Present. Future,» which brought together students, faculty, and guests to discuss current scientific achievements and development prospects.
The section «Marketing in the Modern World» attracted particular attention. Students presented their research, impressing the audience with in-depth analysis and innovative approaches. The topics presented by the participants covered current issues of marketing development in the face of rapidly changing market trends.
Kateryna Kroshka, Director of Human Resources (HRD) at Safelogic, visited the conference. She told students about employment opportunities in the company and the importance of developing professional skills for a successful career in marketing and economics.
According to the conference results, the winner was chosen—3rd-year student Oleksandr Panayet, who delivered a report on the topic «SEO analysis of the university website using AHREFS.» The jury highly appreciated his research, and he will now represent the faculty at the university scientific conference.
All participants received honorary diplomas for their scientific achievements. We wish them new successes in their scientific activities and further victories!
Congratulations to Oleksandr Panayet on his victory at the IV Final Student Scientific and Practical Conference «Modern Challenges of Economics»!
🥇 His research, which has applied significance to our university, was highly appreciated and brought him a well-deserved victory.
We wish Oleksandr to continue his scientific path and reach new heights, in particular — victories at the anniversary conference next year! 🤗

The long-awaited charity event of student amateur activities, «Studosin», took place, and emotions from the event still overwhelm both participants and spectators! Our students again confirmed their talent and won victories in several categories, becoming faculty leaders this year.
In particular, our stars won:
🥇 1st place in the «Vocal» category — excellent vocalists impressed everyone with their performances.
🥇 1st place in the «Free Talent» category — unsurpassed participants showed their creative and unique abilities.
🥇 1st place in the «Dance» category — their dance numbers ignited the audience’s hearts.
🥈 2nd place in the «KVK» category — our students demonstrated an excellent sense of humour and acting skills.
We sincerely congratulate our talented students on their well-deserved victories and thank everyone who supported this charity event. Joint efforts have once again shown that, we are capable of incredible achievements together!
We invite everyone to enjoy the bright moments again and look forward to new experiences during the next big event — ​​”Studvesna»!

On October 18, the annual charity fair was held at the Faculty of Economics to support the Armed Forces of Ukraine. Thanks to the active participation of students and teachers, 15 thousand hryvnias were collected, which will be sent to help our defenders.
Students of the «Marketing» speciality showed themselves to be the best in the field, actively participating in organising the event. They prepared and sold delicacies from different cuisines, including Mexican, Georgian, Italian and French dishes. Such diversity not only attracted the attention of the fair guests but also contributed to the creation of an atmospheric event.
The fair became not only an opportunity to do a good deed but also a place for communication and meetings of students, teachers, and other guests. This was a great example of how joint efforts can help those in need and strengthen the student community.
Glory to the Armed Forces of Ukraine!

On October 13, a celebration was held to mark the 150th anniversary of the birth of one of the founders of modern marketing, Simon Litman. The event became an important event for students and teachers and invited experts who gathered to discuss current trends and challenges in the field of marketing.
During the panel discussions, students had the opportunity to get acquainted with the latest news and features of the work of marketers in domestic and foreign markets. It was a unique chance to hear opinions and advice from leading practitioners and market leaders, including Igor Oklander, Kyrylo Solyar, Maria Brezytska, Vadym Drumov and other specialists. They shared their experience building successful marketing strategies, market analysis and brand management.
Mark Siegel, the Project Manager for Global Security and Resilience and the Director of the MBA Program in Homeland Security at San Diego State University, provided especially important and pleasant support. His participation gave the event an international dimension, emphasizing the importance of the interaction between science, business, and security in the context of globalization.
The Marketing Festival became not only an educational event but also a platform for students’ professional development. They had the opportunity to exchange ideas with industry leaders and prepare for future career challenges.

Associate Professors of the Department of Marketing and International Logistics Tarasova Krystyna Igorivna and Salo Yana Viktorivna, as well as the Head of the Department of Banking Zherdetska Liliya Viktorivna, underwent advanced training at the Wroclaw University of Natural Sciences (Poland).
The training program was part of the «EU GREEN» project, within which the teachers participated in a series of workshops to improve their skills in writing scientific articles and preparing international grant applications. Such experience is significant for their further scientific work and methodological approach to the educational process.
In addition, Ukrainian teachers participated in developing measures related to economic reconstruction in the post-war period. This will allow using the knowledge gained to support innovative approaches in the development of Ukraine’s economy and will also contribute to the expansion of international cooperation within the framework of the «EU GREEN» project.
The knowledge and skills gained will be applied in scientific activities, which will help improve student training and promote the development of innovative solutions in the educational process.
From June 12 to 17, the university hosted the defence of the final qualification theses of students majoring in Marketing. The defence was an important event for future specialists, as they presented their research and development results before the commission. The graduates demonstrated deep knowledge, analytical skills, and readiness for professional activity in marketing.
After the successful defense, the students received bachelor’s diplomas, an important step in their educational and career path. The graduates express their gratitude to their teachers for the support and knowledge they gained during their years of study.
We wish our bachelors success in their further studies, professional growth, and strong friendships that they established while studying at the university!

MARKETING TALK | club: Open meetings with successful practitioners
The Department of Marketing and International Logistics of ONEU is launching a series of open meetings, Marketing Talk | Club, where everyone can talk to leading experts in business, marketing, and design. The main goal of the meetings is to discuss serious topics in a friendly and informal atmosphere.
Who can attend?
These meetings are open to everyone, regardless of faculty, speciality, professional experience or age.
Program for May:
🟢 May 05
Maria Brezytska, Director of Wellness SPA-center «Formula»
Topic: «How to save business during the war»
Format: live meeting, FME building, 11:00
🟢 May 12
Olexandr Kanzler is a social media promotion expert and CEO of Diez.Agency, international speaker
Topic: «Everything you need to know about TikTok in 2023»
Format: online meeting (exact time to be confirmed)
🟢 May 19
Lisa Shinder, architect, designer, and co-founder of ML Design & Architecture studio
Topic: «When economics and design collaborate»
Format: live meeting, FME building (time to be confirmed)
The moderator of all meetings will be Iryna Tishchenko, a Product manager with over 15 years of experience in various industries, a graduate student of ONEU and a lecturer at the Department of Marketing and International Logistics.
We invite everyone to these interesting and valuable events, where you can gain new knowledge and inspiration for your professional development.

Annual Scientific Conference of ONEU: Successful Performances of FME Students.
On April 20, the annual final student scientific conference was held at the Odessa National Economic University. Students presented the results of their scientific research. This event is important for everyone who seeks to demonstrate their academic achievements.
FME was worthily represented this year by two students: first-year student Kateryna Makovetska and second-year student Oleksandr Panayet. Their performances aroused great interest due to the topics’ relevance and a thorough research approach.
Particular attention was drawn to Kateryna Makovetska’s success. Although she is only a first-year student, she received the highest marks from other conference participants. This indicates her high level of preparation and ability to analyze complex issues deeply even at the early stages of her studies.
Holding such conferences helps students not only deepen their knowledge but also develop public speaking, idea exchange, and critical thinking skills. These achievements of FME students emphasize the importance of scientific activity in their professional development.
We congratulate Kateryna Makovetska and Oleksandr Panayet on their successful performances and wish them further scientific achievements!

Theory and practice: second-year students studied at the Odessa Zoo.
The effectiveness of the educational process increases significantly when practical classes support theoretical knowledge. The teachers of the discipline «Ecological Marketing» adopted this principle, organizing a unique class for second-year students on the territory of the Odessa Zoo—one of the key places in the city.
During the visit, the students had the opportunity not only to observe the life of the zoo’s inhabitants but also to conduct a practical analysis of this institution’s marketing activities. Future specialists will study how the zoo promotes its services, interacts with visitors, and develops its reputation as an environmentally responsible institution. In addition, each student received an individual task: to develop recommendations for improving the zoo’s marketing strategies.
This practical class became a meaningful experience for young people, helping to combine theoretical knowledge with real situations. In addition, while completing the tasks, the students received a positive charge of inspiration from the zoo inhabitants — they sincerely supported the future marketers with their presence.
The event organizers hope that this combination of theory and practice will contribute to the formation of new environmentally friendly marketing approaches.
Such practical classes are essential to modern education, as they allow students to immerse themselves in actual conditions where their knowledge can be applied in practice. This experience will begin new ideas and solutions in environmental marketing.

Recently, the Department of Marketing and International Logistics has replenished the treasury of publications with the collective monograph «Marketing and Logistics Aspects of the Activities of Export-Oriented Enterprises» edited by Prof. Doctor of Economics Iryna Lvovna Lytovchenko. On October 21, 2022, the printed version of the publication was solemnly presented to the rector of the Odessa National Economic University — Doctor of Economics, Prof. Anatoly Ivanovich Kovalev, who acted as one of the reviewers of the collective monograph.
👏🏻 The monograph presents the results of a comprehensive study of the theoretical foundations of export-oriented enterprises’ marketing and logistics activities. It also analyzes and highlights the methodological foundations and practices of modern marketing activities of economic entities in Ukraine and the world in the context of the movement towards a digital economy.
👉🏻 The monograph is intended for scientists, practitioners, heads of enterprises, regional marketing managers, logisticians, postgraduates and students of all specialities, and all interested persons.
🎀 The electronic version of the publication is available for download at http://dspace.oneu.edu.ua/jspui/handle/123456789/14970
Thank you for the support of the scientific community consisting of Sadchenko O. V. — Doctor of Economics, Professor, Head of the Department of Marketing and Business Administration of the Odessa National University named after I.I. Mechnikov, Lysyuk V. M. — Doctor of Economics, Professor, Chief Researcher of the State Institution «Institute of Market and Economic and Ecological Research of the NAS of Ukraine», Department of Market Mechanisms and Structures.

On April 21, 2021, the long-awaited 2nd International Scientific and Practical Conference «Marketing: Challenges and Solutions» occurred. Given the quarantine restrictions, it was held in the remote Zoom format. The broadcast lasted more than five hours and brought together the scientific marketing elite—a total of 70 participants—not only from Ukraine but also from Poland, Estonia, and China. The status of the event was confirmed by the participation of 29 doctors of science and 32 candidates from 30 different organizations.
The main areas of the conference were the latest trends in marketing transformation, marketing solutions in the context of adaptation to the digital economy, and the specifics of the development of modern logistics activities.
The recording of the broadcast is available at the link https://youtu.be/ICGRrfwzIJ0
The conference has already received many positive reviews from colleagues, one of whom is from the Department of Marketing of the Krakow University of Economics under the leadership of Professor Jan W. Wiktor, presented in the photo. We want to express our gratitude to all the speakers who found the opportunity to deliver reports tak, take part in the scientific discussion, and support us with warm words! We want to express our special thanks to the Head of the Department of Marketing at ONEU, the ideologist of this event, Iryna Lvovna Lytovchenko, as well as the organizing committee represented by Iryna Oleksandrivna Shkurupskaya, Krystyna Igorevna Tarasova, and Anna Vyacheslavovna Novak.

On April 22, a final scientific and practical conference was held in the format of a ZOOM video conference based on the results of the II stage of the All-Ukrainian competition of student scientific works in the 2020-2021 academic year in the speciality «Marketing», which was held at the Alfred Nobel University (Dnipro). One hundred nineteen scientific works from leading higher education institutions of Ukraine were submitted to the competition.
A graduate of the master’s degree in speciality 075 «Marketing,» Andreeva Veronika Shakhramovna took an honourable second place with her scientific work: «Marketing communications of a restaurant business enterprise in the conditions of the COVID-19 pandemic.» The graduate’s achievements are evidence of the high quality of education, which can ensure competitiveness in the labor market and opportunities for professional growth.
Congratulations to Veronika. We wish her vivid impressions of life and new achievements in science, work, and creativity! We also sincerely congratulate her scientific supervisor, Associate Professor Natalia Vasylivna Smirnova, and wish her new achievements and victories!

We invite you to participate in our department’s main event, the international scientific and practical conference «Marketing: Challenges and Solutions,» dedicated to the 100th anniversary of the Odessa National Economic University.
The deadline for accepting abstracts will be April 18, 2021.
Despite the quarantine, we do not lose hope that we will be able to organize the conference both in person and remotely!

We look forward to sharing the latest achievements of scientists, cases of marketing practitioners, and the results of research by young specialists in sunny and spring Odessa!
21-23.04. Odesa. International Conference April 2021
21-23.04. Odessa. International Conference 2021
21-23.04.ODESSA.MARKETING.INTERNATIONALCONFERENCE.2021

On February 8, the best students of the Odessa National Economic University began their internship at the logistics company Star Shine Shipping.
After all, two years ago, a branch of the Marketing Department was opened at the enterprise. According to the director of Star Shine Shipping, Oleksandr Vynnyk, during the internship, students will keep video diaries and participate in marketing experiments, understanding the realities of modern business. They will be provided computers for classes and access to the company’s working documentation.
After Oleksandr Vynnyk’s tour of the office, the students themselves noted that Star Shine Shipping is like a dream company.
The head of the internships is Yuriy Mykolayovych Sotnikov, deputy head of the university’s Marketing Department of the Faculty of International Economics. Today, at a meeting with students and employees of the company, he said that during the internship, students will gain skills in carrying out transport operations, forming optimal routes for the movement of goods and using transport corridors, and learning to assess market potential.
Yuriy Sotnikov admitted that the best students from the Faculty of International Economics, majoring in Marketing and International Logistics, came to Star Shine Shipping. Thirty-seven students were sent to the city’s enterprises for internships.
Star Shine Shipping website.

On October 30, in the busiest part of Odessa, several dozen future students came one step closer to their dream of becoming successful entrepreneurs. They used their skills in logistics. Taking part in the business quest «Logistics in a Big City», the guys learned that organizing logistics flows is not that difficult! The «Logistic girls» team proved this by their example! They combined creative thinking and an unconventional approach to business and earned as much as $620 in just 1 hour. And you can see how it happened in the photo:

September 29 is a wonderful day: after all, we are celebrating the Birthday of Iryna Lvovna Lytovchenko, our Head of the Marketing Department, Doctor of Economics, Professor, and the best leader who managed to create a democratic atmosphere for scientific creativity!
We congratulate the esteemed, first-class teacher and a wonderful, friendly person on her Anniversary. We wish you a fantastic mood and joyful events, incredible strength and excellent health, fantastic ideas and wonderful opportunities, great luck, and happiness to you and your family.
Thank you for the smiles you give us every day, making the atmosphere at the university bright and friendly. Your contribution to the educational process and to the high-quality training of future specialists is incredibly significant. Under your leadership, the Marketing Department reached a new level, allowing you to get the best education in the marketing field.
Thanks to you, students had the opportunity to study the discipline of «Internet Marketing» for the first time in a Ukrainian university. The textbooks written under your authorship have become a source of unique knowledge.
We wish you to meet daily with new strength, brilliant ideas, bright hopes, great opportunities and an excellent mood.
May your work be easy and all circumstances in your life be as good as possible.
Happy Birthday, dear Iryna Lvоvna!

On September 16-17, 2019, the Department of Marketing and FME held a traditional Excursion for first-year students to a state-owned enterprise of strategic scale — the Odessa Aviation Plant!
Our first-year FME students, led by their curators, Associate Professor Sotnikov Yuriy Mykolayovych and Mavrov Stanislav Dmytrovych, had a unique opportunity to visit a functioning aircraft factory, which had been closed to outside visitors for many years.
The historian of the aircraft factory, Anatoly Mikhailovich Shevchenko, conducted an excellent excursion for students, full of rare facts about the first aircraft in pre-revolutionary Odesa, about pilots Yefimov and Utochkin, and also spoke about the modern achievements of Ukrainian aircraft construction.
We touched on the secrets of the production process, from engine assembly to body painting. We mainly saw the result of aircraft made for export orders to Croatia, France, the Czech Republic, and Uganda.
Impressed by what we saw, we were convinced for the first time that marketing can, and most importantly, be applied in any industry to achieve leadership positions within Ukraine and throughout the world!

Did you know that today is the birthday of not only our hero city of Odessa but also of our department’s excellent and experienced teacher — ​​Olga Osnach? She is not only an honoured scientist, a professional associate professor, and the author of the most cited textbooks on industrial marketing and commodity science, but also a bearer of the ancient traditions of the marketing department, as well as a source of invaluable knowledge, which we carefully pass on to the new generation of students and teachers!
Olga Osnach, we sincerely congratulate you on your Anniversary! We wish you good health, optimism and well-being!!!

It’s time to sum up the results of ADVERTISING-FEST 2019!
Our student creativity competition evokes many different feelings and emotions!
This year, we tried to make it genuinely summery — on the seashore, at ONEU’s native base, «Economist», so that our dear participants could combine business with pleasure — relaxation with a demonstration of their advertising talents!
Another difference was the new format: the association with the «Advertising Polygon» project, the brainchild of our esteemed jury chairman, Yevhen Viktorovych Romat, chairman of the Union of Advertisers of Ukraine.
So, in the category «Printed Advertising», the jury of our competition distributed its advantages as follows:
1st place and a cash prize of 2000 UAH — «Donor Like», author Lytvynova Vira Volodymyrivna from Kyiv National University named after T.H. Shevchenko;
2nd place and a cash prize of 1000 UAH — after a heated discussion, it was decided to award two works at once: «Birdy Granola», authored by Major Yevgenia from Odessa National University of Economics, and «A Reason for Carlsberg», authored by Slipchenko Vladislav Oleksandrovych from Kyiv National University of Trade and Economics;
3rd place was not awarded to any work due to the decision on 2nd place.
The following works received special prizes from our partner — the handmade cosmetics brand «Medovaya» in this category:
«Smittevik» — authored by Lytvynova Vira Volodymyrivna, Kyiv National University, named after T.H. Shevchenko,
«Corrector» — authored by Radchenko Veronika, Kyiv National University of Trade and Economics,
«Heart for Silpo» — authored by Kogler Tamara Vernerovna, Odessa National University of Economics.
In the «Video Advertising» category, the jury decided to award the following works with consolation prizes from our partner, the handmade cosmetics brand «Medovaya»:
«Relax» by Travin Evgeniya Anatolyivna from Kyiv University, named after Borys Grinchenko;
«Don’t Get Behind the Wheel» by the «Kooperatists» team from Ternopil Cooperative Trade and Economics College;
«Adidas Sneakers» by Bostan Anna from Odessa National Economic University;
«Google Play Music» by Kogler Tamara from Odessa National Economic University.
The main prizes were distributed as follows:
1st place and a cash prize of UAH 5,000 went to Yakovenko Serhiy Volodymyrovych, the author of the work «Ballpoint Pen» from Kharkiv National Economic University;
2nd place was not awarded;
For the video ” Nova Poshta, ” Shevchenko Dmytro Vasylyovych from Chernihiv National Technological University won 3rd place and a cash prize of 1500 UAH!
Congratulations to the students on their victory! We are sure that your successes will inspire you to create new advertising creativity.
We want to thank the students of the «Marketing» and «International Logistics» specialities, who helped organize the festival process, from decorating locations, setting up equipment, conducting photo and video support, registration, coffee breaks, and even confronting difficult weather conditions! Without your teamwork, nothing would have worked out for us!
It should be noted that the marketing department team, led by Iryna Lvivna Litovchenko—the main ideological inspirer of ADVERTISING-FEST—worked like a well-coordinated orchestra as always! All PHOTOS

On May 13, a solemn extended meeting of the FME Council dedicated to the 50th anniversary was held: members of 5 departments and active students of our faculty were present! Vice-Rector for Educational Work and International Relations Georgy Ivanovych Shubartovsky presented certificates on behalf of the leadership of our university to the teams of the departments of personnel management and labour economics, marketing, international economic relations, examination of goods and services, tourism and hotel and restaurant business.
Dean of the faculty Volodymyr Mikhailovich Bespalov personally presented certificates of gratitude to students who achieved special successes in studies, sports, and organizational activities. Anticipating the holiday atmosphere, each person present felt part of the large and prosperous team of the Faculty of International Economics!!!

📌The Marketing Department has organized a branch based on the STAR SHINE SHIPPING company👍
The Marketing Department has organized a branch based on the STAR SHINE SHIPPING company. This specialized logistics company provides a full range of freight transportation services of any complexity, by all possible modes of transport, to absolutely any point on the globe.
Now, our students have the opportunity to:
— attend field trips (lectures, practicals) directly at the company’s facilities;
— perform qualification work, undergo production practice on the company’s database;
— consult with competent logisticians, forwarders and other specialists of LLC «STAR SHINE SHIPPING»;
— undergo an internship in a world-renowned company, a full member of the Association of International Forwarders of Ukraine.
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📌On February 20, the dean of the Faculty of Economics and Management, Bespalov V.M., a teacher of the Department of Marketing, Avdienko Ya.A., and the Department of Tourism, Necheva N.V., visited a secondary school in the village of Raukhivka, Odessa region👥
During the meeting, a presentation of specialities was held for students in grades 9-11, and at the end, a quiz called «Guess the Advertisement».
We want to express our gratitude to the Marketing Department of ONEU, represented by Zharska I.A., for organizing the meeting, the management for the warm welcome, and the students for their interest and activity.
We will be glad to see you in the walls of our university!

📌On February 12, 2019, first-year students of the Faculty of Economics and Management majoring in Marketing visited the library of the first building of ONEU and got acquainted with the possibilities of using library resources for the educational process📕
It should be noted that the library is one of the oldest cultural institutions, known since ancient times. Nowadays, the library has evolved from a repository of books to a universal source of information, especially necessary in educational institutions to ensure the educational process of bachelors, masters, and postgraduates, for the scientific work of teachers, for cultural development and emotional satisfaction. As Mark
Twain noted: «He who does not read has no advantage over him who cannot read.» Although there are numerous Internet resources, radio, television, cinema, etc., in the modern world, nothing can fully replace a book that preserves the warmth of the soul and hands of authors, proofreaders, editors, and printers. Reading a book or magazine in your hands, in silence and comfort, is not the same impression you get when browsing Internet publications or an electronic reader, especially since not all articles or books are in digital format. For a modern person, classic books and magazines complement the capabilities of electronic resources, significantly expanding the range of available information.
Library employees — Oksana Anatoliivna Gerasimova, Kateryna Mikhailivna Drychikova, Kateryna Yuriivna Stolyarova, Irina Stanislavivna Khortyuk — familiarized first-year students with information about the history of the development of the ONEU library — the most extensive economic library in the region, about its structure and rules for using the library fund, about the available book funds in printed and electronic form. The female part of the students was particularly interested in the information about the enormous fund of fiction.
I liked the informative presentation on the possibilities of using electronic resources and scientometric databases conducted by Kateryna Valeriivna Panaytova. Students were particularly interested in remote access to information databases, offering to show this technology for familiarization with the latest articles of the rector of ONEU, Professor, Corresponding Member of the Academy of Sciences of Ukraine M.I. Zveryakov, and the head of the marketing department, Professor Iryna Lvovna Lytovchenko.
Students were even interested in dissertations and dissertation abstracts stored in the library reading room, which they considered the most solid and fundamental source for preparing course and diploma theses.
The path to professional growth for novice marketers has become more apparent, broader, and more enjoyable.

📌November 11 — International Marketing Day and World Shopping Day! 🎉
The department is very creative about this event — ​​each group of our speciality has prepared a creative greeting for their favourite teachers!
So, groups 55 and 35 have prepared competitions for brand knowledge and recognition of opinion leaders belonging to different product categories with sweet prizes! 2nd and 4th-year marketers have prepared funny videos about the pressing problems of students’ lives at ONEU! First-year students have delighted us with cheerful songs and even dance numbers!
Overall, the holiday was a great success! Special thanks to the already well-coordinated team of presenters, sound engineers, design, and the refined work of curators led by Baranivska Marina Igorevna!

📌October 25 is celebrated in Ukraine as the Day of the Marketer.
Our department decided to time this event with a Student Conference, in which marketing students of all courses participated, making this event genuinely solemn!
Students wrote as many as 13 reports on relevant and vital marketing topics, from the features of naming, branding, and the use of NLP in advertising to the development of video hosting and blockchain technologies.
It is essential to note the no less interesting reports of students of the Faculty of Economics and Finance and the Faculty of Economics and Finance, dedicated to the psychology of colour influence, service and ecological marketing!
Following the speeches, the teachers of the Department of Marketing chose the best report, which was written by Kogler Tamara, a student of group 55. The audience award went to Momotenko Kateryna, a student of group 35.
Special thanks to our presenters, Sergey Shulza and Margarita, and to the sound engineer, Vlad Gozun.

📌On October 3, 2018, 1st-year students of the Faculty of Mechanical Engineering had a unique opportunity to visit the Odessa Aviation Plant✈
On October 3, 2018, future marketers, and so far 1st-year students of the Faculty of Mechanical Engineering, led by the head of the department, Iryna Lvovna Litovchenko and associate professor Oleksandr Valentinovich Obnyavko, had a unique opportunity to visit state-owned enterprise of a strategic scale — the Odessa Aviation Plant!
Enormous pride fills all of us with the realization that in our hero city, there is, despite any economic difficulties, an aircraft factory is functioning! Imagine our surprise when we learned that the history of domestic aviation has been more than 108 years!
Thanks to the interesting and heartfelt story of the aircraft factory historian Anatoly Mikhailovich Shevchenko, we learned rare facts about the first aeroplanes in pre-revolutionary Odesa, about the pilot Yefimov and the founder of the Anatra plant, whose surname was given to the most popular aircraft of the 20th century, as well as about the modern achievements of Ukrainian aircraft manufacturing.
The aircraft factory is located in an area of ​​​​over 23 hectares. Today, the enterprise employs about 1,500 employees. We managed to look «behind the scenes» of the production process, consider its various stages — from engine assembly to body painting. We also saw the finished products — airplanes made for export orders to Croatia, France, the Czech Republic and even Uganda.
I would like to express my gratitude to Alexander Ivanovich for the opportunity for our students to get acquainted with such an unusual and valuable production, which is not available in every country.
Understanding the significance and uniqueness of what is happening, we are once again convinced that marketing is a universal tool of modern business designed to gain leadership positions in any industry!

All-Ukrainian Advertising Festival-Competition December 6-7, 2014 (held every two years)
The format of the festival:
A competition of works by participants from universities, colleges and schools of Ukraine in two areas: advertising videos and print advertising;
Invitation of companies from all over Ukraine representing various business sectors (advertising companies, large manufacturing enterprises, travel agencies, banks, large retail chains, fitness clubs, cafes, telecommunications companies, etc.) to select candidates for the positions of advertisers, PR specialists and communications.

Marketing Day November 14 (2014).
On November 11, students and faculty jointly organized a celebration dedicated to International Marketing Day. All groups took an active part in preparing the celebration. The performances were incredibly passionate, sometimes in a good way eccentric, cheerful and intellectual: from funny videos about the «difficult» student life to quizzes to test erudition in the field of their future professional activities.

On December 25, 2014, at a meeting of the specialized academic council D 41.055.03, the defense of the candidate’s thesis of the lecturer of the marketing department, Shkurupskaya Iryna Oleksandrivna, took place. The topic was «Integrated marketing communications of enterprises in the solar energy equipment market», scientific supervisor — Doctor of Economics, Associate Professor Lytovchenko I. L.
The department staff sincerely congratulates the candidate on a successful defense!

Excursion to the Museum of Interesting Science (2015)

Scientific Student Conference (held every year on April 10).
The relevance of choosing a marketing specialization for an economist is due not only to the high demand in the market for qualified personnel but also to the need to consider the often changing needs of clients of a modern enterprise to ensure the effectiveness of its activities. In addition, it is becoming increasingly important for small and medium-sized businesses to see and evaluate competitors, keep their finger on the market’s pulse, assess their strengths and weaknesses, focus on the «right» target audience or develop market niches.
Studying in the speciality «Marketing», you will learn to set marketing goals, strategically plan sales, and optimally form a «marketing complex» of goods and services. Training at the Department of «Marketing» covers a list of marketing disciplines, from the policy of forming a product line and effective advertising campaigns to meaningful pricing, creating the foundation for forming a highly qualified competitive specialist.